How to Create a Company Page on LinkedIn: Complete Guide 2026
Learn how to create a LinkedIn company page step by step. Set up your business page, optimize it for visibility, and start attracting followers in 2026.
To create a company page on LinkedIn, click "For Business" in the top navigation, select "Create a Company Page," choose your page type, and fill in your company details. The process takes about 10 minutes and requires a personal LinkedIn profile with intermediate strength or higher.
This guide walks you through every step of creating and optimizing your LinkedIn company page for maximum visibility and engagement.
Key Takeaways
- Personal profile required: You need an existing LinkedIn profile to create a company page
- Three page types available: Company, Showcase Page, and Educational Institution
- Complete profiles get 30% more views: Fill out all sections for maximum visibility
- Free to create: LinkedIn company pages are free, with optional paid features
- Admin access important: Assign at least two admins to prevent lockout
Prerequisites for Creating a LinkedIn Company Page
Before you can create a company page, you need to meet LinkedIn's requirements:
Personal Profile Requirements
- Active LinkedIn account in good standing
- Profile strength of "Intermediate" or higher
- Several connections on your personal profile
- Email address verified
- Account older than 7 days (for brand new accounts)
Company Requirements
- You must be authorized to represent the company
- The company should have a legitimate business presence
- You need a company email domain (recommended but not always required)
Step-by-Step: Creating Your LinkedIn Company Page
Follow these steps to create your company page. According to LinkedIn's official guide, the process is straightforward.
Step 1: Access the Page Creation Option
- Log into your LinkedIn account
- Click the "For Business" dropdown in the top right navigation
- Scroll to the bottom of the dropdown menu
- Click "Create a Company Page"
Step 2: Choose Your Page Type
LinkedIn offers three page types:
| Page Type | Best For |
|---|---|
| Company | Small, medium, or large businesses (non-educational) |
| Showcase Page | Sub-pages for specific brands, products, or initiatives |
| Educational Institution | Schools, universities, training organizations |
Important: If you're creating your first company page, select "Company"—not Showcase Page, which requires an existing parent page.
Step 3: Enter Company Details
Fill in the required information:
Required Fields:
- Company Name: Use your official business name exactly as registered
- LinkedIn Public URL: Choose a simple, recognizable URL (e.g., linkedin.com/company/yourbrand)
- Website: Your company's main website URL
- Industry: Select the most relevant industry category
- Company Size: Choose the appropriate employee range
- Company Type: Public, Private, Nonprofit, etc.
Optional but Recommended:
- Tagline: Up to 120 characters describing what your company does
- Logo: Square image, recommended 300 x 300 pixels (JPG, PNG, or JPEG)
Step 4: Verify and Create
- Check the verification box confirming you're authorized to represent the company
- Click "Create page" in the upper-right corner
- Your company page is now live
Optimizing Your Company Page After Creation
A basic page won't attract followers. According to Buffer's LinkedIn research, complete company profiles receive 30% more weekly views.
Add a Cover Image
Your banner image is prime visual real estate:
- Recommended size: 1128 x 191 pixels
- Format: JPG or PNG
- Content ideas: Brand messaging, product showcase, team photo, or campaign imagery
Complete the About Section
Write a compelling company description (up to 2,000 characters):
- Lead with your value proposition: What problem do you solve?
- Include keywords: Help people find you in search
- Add specialties: Up to 20 keyword tags relevant to your business
- Keep it scannable: Use short paragraphs and clear language
Example structure:
[Company Name] helps [target audience] achieve [outcome] through [approach].
Founded in [year], we've helped [number] of [customers/clients] [achieve specific result].
Our approach combines [key differentiator 1], [key differentiator 2], and [key differentiator 3].
Learn more at [website] or connect with us to [desired action].
Add Location Information
Include your business locations:
- Headquarters address
- Additional office locations
- Service areas (if applicable)
Set Up a Custom Button
Choose a call-to-action button that aligns with your goals:
| Button Option | Best For |
|---|---|
| Visit website | Driving traffic to your site |
| Contact us | Service businesses, B2B |
| Learn more | Educational content, complex offerings |
| Register | Events, webinars, signups |
| Sign up | SaaS, newsletters, free trials |
Managing Page Admins and Roles
Proper admin management prevents lockout and ensures security.
Admin Roles Available
| Role | Capabilities |
|---|---|
| Super Admin | Full control including adding/removing admins |
| Content Admin | Create and manage posts, respond to comments |
| Analyst | View analytics only |
| Recruiter Poster | Post job listings |
Best Practices for Admin Management
- Assign at least two Super Admins: Prevents lockout if one person leaves
- Use company email addresses: Easier to manage and more secure
- Review access quarterly: Remove former employees promptly
- Document admin procedures: Create a handoff process
Adding Page Admins
- Go to your company page
- Click "Admin tools" dropdown
- Select "Manage admins"
- Enter the person's name or email
- Choose their role
- Click "Save changes"
Content Strategy for Your Company Page
A page without content won't attract followers. Here's how to build engagement.
Types of Content to Post
- Company updates: News, milestones, achievements
- Industry insights: Trends, analysis, thought leadership
- Employee spotlights: Culture, team members, behind-the-scenes
- Product/service information: Features, use cases, benefits
- Job openings: Attract talent through your page
- Events: Webinars, conferences, meetups
Posting Frequency
According to LinkedIn's data, companies that post weekly see 2x the engagement of those that post less frequently.
Recommended schedule:
- Minimum: 2-3 posts per week
- Optimal: Daily posts during business hours
- Best times: Tuesday-Thursday, 8-10 AM or 12 PM
Content Best Practices
- Use visuals: Posts with images get 2x more engagement
- Include videos: Native video gets 5x more engagement
- Ask questions: Drive comments and discussion
- Tag relevant people: Expand reach through networks
- Use 3-5 hashtags: Improve discoverability
LinkedIn Company Page Analytics
Track your page's performance to improve over time.
Key Metrics to Monitor
| Metric | What It Tells You |
|---|---|
| Followers | Audience growth over time |
| Page views | How many people visit your page |
| Unique visitors | Individual people viewing your page |
| Impressions | How often your content is shown |
| Engagement rate | Interactions divided by impressions |
| Click-through rate | Clicks on links in your posts |
Accessing Analytics
- Go to your company page
- Click "Analytics" in the admin view
- Select the metric category (Visitors, Updates, Followers, etc.)
- Choose your date range
- Export data for deeper analysis
Common Mistakes to Avoid
Mistake 1: Incomplete Profile
Leaving sections blank reduces credibility and visibility. Complete every section, especially About and Specialties.
Mistake 2: Only Promotional Content
Followers don't want constant sales pitches. Follow the 80/20 rule: 80% valuable content, 20% promotional.
Mistake 3: Ignoring Comments
Engagement is a two-way street. Respond to comments within 24 hours to build community.
Mistake 4: Inconsistent Posting
Irregular posting kills momentum. Create a content calendar and stick to it.
Mistake 5: Single Admin
If your only admin leaves or loses access, you'll be locked out. Always have backup admins.
Company Pages and Inbound Lead Generation
Your company page can support your inbound lead generation strategy.
Building Authority Through Your Page
Use your company page to:
- Share thought leadership content that establishes expertise
- Showcase case studies and client results
- Highlight employee expertise and achievements
- Publish industry insights that attract your target audience
Converting Page Visitors to Leads
- Optimize your CTA button: Direct visitors to a lead capture page
- Include lead magnets in posts: Offer valuable content in exchange for contact info
- Showcase social proof: Client logos, testimonials, results
- Link to your website strategically: Guide visitors to high-intent pages
Frequently Asked Questions
How do I create a company page on LinkedIn for free?
LinkedIn company pages are free to create. Log into LinkedIn, click "For Business" in the top navigation, select "Create a Company Page," choose your page type (Company, Showcase, or Educational), fill in your company details, and click Create. Optional paid features include LinkedIn Ads and premium analytics.
Can I create a LinkedIn company page without a personal account?
No. You must have a personal LinkedIn account to create a company page. Your personal profile should be at "Intermediate" strength or higher, with several connections and a verified email address. The personal profile is linked as the page creator and initial admin.
How long does it take to create a LinkedIn company page?
Creating the basic page takes about 10 minutes. However, fully optimizing your page with a complete About section, cover image, specialties, and initial content can take 1-2 hours. Plan to spend additional time on your content strategy and admin setup.
What size should my LinkedIn company logo be?
LinkedIn recommends a square logo of 300 x 300 pixels in JPG, PNG, or JPEG format. For your cover/banner image, use 1128 x 191 pixels. Both images should be high-quality and on-brand, as they're the first visual elements visitors see.
Can I have multiple company pages on LinkedIn?
Yes, you can create multiple company pages for different businesses. Each page must represent a legitimate, separate business entity. For different brands or products within one company, use Showcase Pages instead, which are sub-pages connected to your main company page.
Ready to amplify your company's LinkedIn presence? Learn how ConnectSafely helps businesses build authority and attract inbound leads through strategic LinkedIn engagement.
