What Is My LinkedIn URL

Your LinkedIn URL is your unique web address on LinkedIn. It's the direct link that takes anyone straight to your professional profile—no searching required.

Key Takeaways

• Format: linkedin.com/in/your-identifier
• Location: Browser address bar when viewing your profile
• Purpose: Direct link to your professional profile
• Customizable: Yes, you can personalize it

Understanding Your LinkedIn URL

Every LinkedIn member has a unique profile URL. When someone types this address into a browser or clicks the link, they land directly on your profile.

Your URL structure:

https://www.linkedin.com/in/yourname
         │                │    │
         │                │    └── Your unique identifier
         │                └─────── Individual profile marker
         └──────────────────────── LinkedIn domain

The /in/ indicates this is an individual profile (not a company page, which uses /company/).

How to Find What Your LinkedIn URL Is

On Desktop

1. Go to linkedin.com
2. Click Me → View Profile
3. Look at the address bar in your browser

That URL is your LinkedIn URL.

On Mobile App

1. Open LinkedIn app
2. Tap profile picture → View Profile
3. Tap three dots → Copy link

The copied link is your URL.

In Contact Info

1. View your profile
2. Click Contact info
3. Your URL appears under "Your Profile"

Two Types of LinkedIn URLs

Your URL can be one of two types:

Type	Example	Description
Default	linkedin.com/in/john-doe-7a8b9c	Auto-generated with random characters
Custom	linkedin.com/in/johndoe	Clean, personalized by user

Default URLs are assigned when you create your account. LinkedIn adds random characters to ensure every URL is unique.

Custom URLs are created by users who want a cleaner, more professional-looking link.

Why Your LinkedIn URL Matters

Your LinkedIn URL serves as your professional digital address:

Use Case	Why It Matters
Resume	Gives recruiters instant access to your full profile
Business cards	Modern networking essential
Email signature	Professional credibility in every email
Job applications	Easy verification of your background
Online presence	Connects your web identity

According to recruiter statistics, 87% of recruiters use LinkedIn to evaluate candidates.

Customizing Your LinkedIn URL

If your URL has random characters, you can customize it:

1. Go to your profile on desktop
2. Click Edit public profile & URL
3. Click the pencil icon next to your URL
4. Enter your preferred custom URL (5-30 characters)
5. Click Save

According to LinkedIn, you can only use letters, numbers, and hyphens. No spaces or special characters.

LinkedIn URL Examples: What Different URLs Look Like

Understanding the various formats of LinkedIn URLs helps you navigate the platform and share the right links. Here are real-world examples:

Personal Profile URLs

URL Type	Example	When You'll See It
Custom profile	linkedin.com/in/satyanadella	Professional, personalized URL
Default profile	linkedin.com/in/john-smith-a1b2c3d4	Auto-generated upon account creation
With tracking	linkedin.com/in/johndoe?trk=public_profile	When shared from certain LinkedIn features
Public URL	linkedin.com/in/johndoe	Clean version for sharing

Company Page URLs

Company pages follow a different pattern using /company/:

https://www.linkedin.com/company/microsoft/
https://www.linkedin.com/company/google/
https://www.linkedin.com/company/your-company-name/

School Page URLs

Educational institutions use the /school/ identifier:

https://www.linkedin.com/school/stanford-university/
https://www.linkedin.com/school/mit/
https://www.linkedin.com/school/harvard-university/

Group URLs

LinkedIn groups have unique identifiers:

https://www.linkedin.com/groups/12345678/
https://www.linkedin.com/groups/group-name-12345678/

Event URLs

Event pages use the /events/ path:

https://www.linkedin.com/events/webinar-title-1234567890123/

Article and Post URLs

Published content has distinct URL structures:

Content Type	URL Format	Example
LinkedIn Article	/pulse/article-title-author-name/	linkedin.com/pulse/future-ai-satya-nadella/
Post	/posts/username_activity-id/	linkedin.com/posts/johndoe_activity-1234567890/
Newsletter	/newsletters/newsletter-name-1234/	linkedin.com/newsletters/ai-weekly-7890/

Video Content URLs

Videos shared on LinkedIn:

https://www.linkedin.com/feed/update/urn:li:activity:1234567890/
https://www.linkedin.com/posts/username_video-content-activity-123/

Understanding these formats ensures you share the correct link type for your intended purpose.

How Your LinkedIn URL Affects SEO and Personal Branding

Your LinkedIn URL is more than just a web address—it's a critical component of your digital footprint that influences both search engine visibility and professional brand perception.

Google Indexing and LinkedIn URLs

Google actively crawls and indexes LinkedIn profiles. When someone searches for your name, your LinkedIn profile often appears in the top results:

Search Scenario	Typical Ranking	Impact
Exact name search	Top 3 results	High visibility
Name + profession	Top 5 results	Strong professional association
Name + location	Top 5 results	Local professional discovery

How custom URLs improve SEO:

1. Keyword optimization: A URL like linkedin.com/in/sarah-johnson-marketing-director includes relevant keywords
2. Clean presentation: Easier for search engines to parse and display
3. Click-through rate: Professional URLs get higher click-through rates in search results
4. Memorability: Custom URLs are easier to remember and type

Search Result Appearance

When your LinkedIn profile appears in Google search results, the URL displays prominently:

Before customization:

Sarah Johnson - LinkedIn
linkedin.com › in › sarah-johnson-a8b7c6d5e4
...

After customization:

Sarah Johnson - Marketing Director - LinkedIn
linkedin.com › in › sarahjohnson-marketing
...

The second example is more professional, trustworthy, and clickable.

Personal Branding Benefits

Your LinkedIn URL reinforces your professional brand across the web:

Branding Element	Impact of Custom URL	Benefit
Consistency	Same identifier across platforms	Unified digital identity
Professionalism	Clean, intentional presentation	Enhanced credibility
Searchability	Easier to find by colleagues	Better networking
Memorability	Simple to share verbally	Offline networking advantage

Domain Authority Transfer

LinkedIn has exceptional domain authority (DA 99/100). When other sites link to your LinkedIn profile:

• Your name becomes associated with LinkedIn's trusted domain
• Backlinks to your profile strengthen your overall web presence
• Google recognizes the connection between your name and your professional identity

Pro tip: Include your custom LinkedIn URL in:

• Author bios on guest posts
• Speaking engagement profiles
• Podcast guest appearances
• Conference presenter pages

Each mention creates a backlink that strengthens your personal SEO.

Social Proof in Search Results

When recruiters or potential clients Google you, seeing a well-optimized LinkedIn profile in top results provides immediate social proof:

1. Verification: Confirms you're a real professional
2. Credibility: Shows you maintain a professional presence
3. Accessibility: Makes it easy to learn more about you
4. Endorsements: Visible recommendations appear in search snippets

According to research, 70% of employers Google candidates before interviews. Your LinkedIn URL appearing prominently with a professional custom format creates a strong first impression before you even meet.

Common LinkedIn URL Mistakes to Avoid

Even experienced professionals make these LinkedIn URL errors. Here's what to watch out for:

1. Sharing the Edit URL Instead of Public URL

Common mistake:

linkedin.com/in/yourname/edit/
linkedin.com/in/yourname/edit/contact-info/

Problem: These URLs direct people to edit screens, which they can't access. They'll see an error or be redirected unexpectedly.

Solution: Always share the clean public URL: linkedin.com/in/yourname

2. Including Tracking Parameters

LinkedIn adds tracking parameters when you copy URLs from certain locations:

Messy URL with tracking:

linkedin.com/in/johndoe?trk=public_profile_browsemap
linkedin.com/in/johndoe?originalSubdomain=www
linkedin.com/in/johndoe?trk=people-guest_people_search-card

Problem: These URLs work but look unprofessional and may expose how you found someone.

Solution: Remove everything after the ?. Use only: linkedin.com/in/johndoe

3. Using Mobile App URLs

When you copy from the LinkedIn mobile app, you might get:

https://www.linkedin.com/in/johndoe?lipi=urn%3Ali%3Apage%3Ad_flagship3...

Problem: Extremely long, complex URLs that look suspicious in emails or on business cards.

Solution: Manually type the clean version or get it from desktop.

4. Never Customizing the Default URL

Default URL:

linkedin.com/in/sarah-thompson-a8b7c6d5

Problem: Random characters look unprofessional and are impossible to share verbally.

Solution: Customize to: linkedin.com/in/sarahthompson or linkedin.com/in/sarah-thompson-cpa

5. Inconsistent URL Across Platforms

Example of inconsistency:

• Resume: linkedin.com/in/johndoe
• Email signature: linkedin.com/in/john-doe-marketing
• Business card: linkedin.com/in/jdoe

Problem: Confusion and diluted personal brand.

Solution: Choose one custom URL and use it everywhere.

6. Using Special Characters or Spaces

Invalid attempts:

linkedin.com/in/john.doe (periods not allowed)
linkedin.com/in/john_doe (underscores not allowed)
linkedin.com/in/john doe (spaces not allowed)
linkedin.com/in/john@doe (special characters not allowed)

Valid format:

linkedin.com/in/john-doe (hyphens ARE allowed)

7. Making URLs Too Long or Complex

Overly complex:

linkedin.com/in/john-michael-doe-senior-marketing-director

Problem: Hard to remember, difficult to type, looks cluttered.

Better approach:

linkedin.com/in/johnmdoe
linkedin.com/in/jmdoe-marketing

8. Forgetting the Profile Type Indicator

Wrong:

linkedin.com/johndoe (missing /in/)

Right:

linkedin.com/in/johndoe

Impact: Without /in/, the URL won't work properly.

9. Sharing "View-as" URLs

When viewing your profile as others see it:

linkedin.com/in/johndoe/view-as/public

Problem: This is a preview mode URL, not meant for sharing.

Solution: Share the standard public URL.

10. Not Updating URLs After Name Changes

After marriage, divorce, or personal preference, some professionals change their names but forget to update their LinkedIn URL:

Outdated: linkedin.com/in/sarahjones (maiden name) Current name: Sarah Thompson

Problem: Disconnect between your current name and your URL causes confusion.

Solution: Update your custom URL to match your current professional name.

URL Verification Checklist

Before sharing your LinkedIn URL anywhere, verify:

• No /edit/ or other action paths
• No tracking parameters (nothing after ?)
• Includes /in/ for personal profiles
• Uses only letters, numbers, and hyphens
• Matches your current professional name
• Consistent with other platforms

Taking 30 seconds to verify your URL prevents embarrassment and ensures a professional impression.

How to Share Your LinkedIn URL Professionally

Where and how you share your LinkedIn URL matters as much as having a custom one. Here's how to present it professionally in different contexts:

Email Signature Format

Your email signature is prime real estate for your LinkedIn URL. Here are professional formatting options:

Option 1: Text hyperlink

John Doe
Marketing Director
LinkedIn: linkedin.com/in/johndoe

Option 2: Hyperlinked text

John Doe
Marketing Director
Connect on LinkedIn

Option 3: Icon with link (if your email client supports images)

John Doe
Marketing Director
[LinkedIn icon] linkedin.com/in/johndoe

Best practices:

• Place it after your title and contact info
• Use a hyperlink so recipients can click directly
• Keep formatting simple and professional
• Match the style of your other signature elements

Business Card Formatting

Physical business cards have limited space. Here's how to include your LinkedIn URL effectively:

Format Style	Example	Best For
Full URL	linkedin.com/in/johndoe	Clean custom URLs
Shortened label	LinkedIn: /johndoe	Space-constrained cards
With icon	[in] johndoe	Modern, visual cards
QR code	[QR code image]	Tech-savvy networking

Placement recommendations:

• Back of card: Allows for larger, more readable text
• Bottom front: Keeps primary info (name, title, phone) prominent
• Aligned with email: Visual consistency with other contact methods

Typography tips:

• Font size: Not smaller than 8pt for readability
• Style: Match your card's overall typography
• Color: Use your brand color or neutral (black/dark gray)

Resume and CV Best Practices

Recruiters expect LinkedIn URLs on modern resumes. Here's the right approach:

Header placement (most common):

JOHN DOE
New York, NY | (555) 123-4567 | john@email.com | linkedin.com/in/johndoe

Alternative: Contact info section

CONTACT
Phone: (555) 123-4567
Email: john@email.com
LinkedIn: linkedin.com/in/johndoe
Portfolio: johndoe.com

Formatting guidelines:

• Make it a clickable hyperlink in digital resumes
• Use a clean custom URL (never the default with random characters)
• Place it prominently in the header or contact section
• Don't include "https://www" - start with linkedin.com
• Ensure consistent formatting with other URLs (portfolio, website)

What NOT to do:

• Don't bury it in the middle of your resume
• Don't use tracking parameters
• Don't write "Check out my LinkedIn profile here"
• Don't include if your profile is incomplete or outdated

QR Codes for LinkedIn Profiles

LinkedIn provides built-in QR codes, perfect for in-person networking:

How to access your LinkedIn QR code:

1. Open LinkedIn mobile app
2. Tap the search bar
3. Tap the QR code icon
4. Your QR code appears (others can scan it)
5. Tap "Share my code" to save or share the image

Where to use LinkedIn QR codes:

Location	Use Case	Benefit
Conference name badge	Instant connections	Fast mutual adding
Presentation slides	Speaker credibility	Audience can connect easily
Virtual backgrounds	Video calls/webinars	Passive connection opportunity
Print materials	Trade show booths	Professional lead capture
Email newsletters	Digital distribution	Easy mobile connection

Pro tip: Download your QR code and include it on the back of business cards. Recipients can scan with their LinkedIn app for instant connection.

Social Media Bios

Cross-promote your LinkedIn on other platforms:

Twitter/X bio:

Marketing Director | Content Strategist
📧 For collaborations: linkedin.com/in/johndoe

Instagram bio:

Digital Marketing Expert
🔗 Professional inquiries: linkedin.com/in/johndoe

YouTube channel:

ABOUT
Connect with me professionally: linkedin.com/in/johndoe

Best practices:

• Use emoji icons (🔗 💼 📧) to draw attention
• Label it clearly ("Professional inquiries," "Let's connect," etc.)
• Place it where it's easily visible
• Make it tappable/clickable if the platform supports it

Website and Blog Integration

If you have a personal website or blog:

About page: Include your LinkedIn URL in your bio or contact section with text like: "Connect with me on LinkedIn to discuss collaborations."

Author box: For blog posts:

About the Author
John Doe is a marketing director with 10+ years of experience.
Connect on LinkedIn

Footer: Include LinkedIn alongside other social icons with proper linking.

Conference and Speaking Engagements

When presenting or speaking:

Slide deck:

• Include your LinkedIn URL on your intro slide
• Add it to your final "Questions?" or "Connect" slide
• Use large, readable fonts (minimum 24pt)
• Consider adding your QR code for easy mobile scanning

Format:

Let's Connect
linkedin.com/in/johndoe
[QR code image]

Conference bio: When organizers request your bio, include: "Connect with [Name] on LinkedIn: linkedin.com/in/yoururl"

Job Application Best Practices

When applying for positions:

Application form "LinkedIn" field:

• Use your clean custom URL
• Format: linkedin.com/in/johndoe (no https://)
• Double-check for typos

Cover letter:

I welcome the opportunity to discuss how my experience aligns with this role.
My complete professional background is available at linkedin.com/in/johndoe.

Portfolio submissions: Include alongside other professional links.

Networking Follow-ups

After meeting someone professionally:

Email template:

Subject: Great meeting you at [Event]

Hi [Name],

It was great connecting with you at [event/conference]. I'd love to stay in touch
and continue the conversation about [topic].

Feel free to connect with me on LinkedIn: linkedin.com/in/johndoe

Looking forward to staying connected,
[Your name]

Verbal Sharing

When sharing your LinkedIn URL in conversation:

If you have a custom URL: "You can find me on LinkedIn at linkedin dot com slash in slash john doe"

If you have a complex name: "Just search for John Doe in Chicago on LinkedIn, or I can send you the direct link."

Pro tip: Having a simple custom URL makes verbal sharing significantly easier at networking events.

Professional Context Checklist

Before sharing your LinkedIn URL in any context, ensure:

• Your profile is updated and professional
• Profile photo is current and appropriate
• Headline clearly reflects your expertise
• At least 3-5 recent posts or articles show activity
• Recommendations and endorsements are visible
• Contact info is appropriately public

Your LinkedIn URL is a gateway to your professional brand. Every share is an opportunity to make a strong impression—make sure what people see reflects your best professional self.

LinkedIn URL for Different Page Types

LinkedIn isn't just personal profiles—the platform hosts various page types, each with distinct URL structures. Understanding these formats helps you navigate, share, and reference the right LinkedIn content.

Personal Profile URLs

The most common LinkedIn URL type for individual professionals.

Format:

https://www.linkedin.com/in/[username]

Examples:

• Custom: linkedin.com/in/satyanadella
• Default: linkedin.com/in/john-smith-a1b2c3d4

URL components:

Part	Purpose	Customizable?
linkedin.com	Domain	No
/in/	Individual profile indicator	No
username	Your unique identifier	Yes

Best practice: Customize to your professional name for maximum impact.

Company Page URLs

Organizations, businesses, and brands use company pages.

Format:

https://www.linkedin.com/company/[company-name]

Examples:

• linkedin.com/company/microsoft
• linkedin.com/company/google
• linkedin.com/company/acme-corporation

How company URLs are created:

• Automatically generated when a company page is created
• Based on the company name (spaces converted to hyphens)
• Can be customized by page admins

Finding a company's LinkedIn URL:

1. Search for the company name on LinkedIn
2. Visit their company page
3. Copy the URL from the browser address bar

Important note: Company pages use /company/, NOT /in/. This distinguishes organizations from individuals.

School and University Pages

Educational institutions have dedicated school pages.

Format:

https://www.linkedin.com/school/[school-name]

Examples:

• linkedin.com/school/stanford-university
• linkedin.com/school/harvard-university
• linkedin.com/school/mit
• linkedin.com/school/university-of-california-berkeley

School page features accessible via URL:

• Alumni network
• Current students
• Notable alumni
• Job postings for alumni
• University news and updates

Why school URLs matter:

• Alumni networking and connections
• Recruiting from specific universities
• Academic collaborations
• Job postings targeting specific alumni

LinkedIn Group URLs

Groups for professional communities and interests.

Format:

https://www.linkedin.com/groups/[group-id]

Examples:

• linkedin.com/groups/12345678
• linkedin.com/groups/marketing-professionals-12345678

Group URL characteristics:

• Always includes a numeric ID
• May include a text description before the ID
• Public vs. private groups have same URL format (access differs)

Finding group URLs:

1. Visit the group page
2. Copy from browser address bar
3. Or click "Share" → "Copy link"

Sharing group URLs:

• Use when inviting colleagues to join
• Include in community resource lists
• Reference in related content or articles

Event URLs

LinkedIn Events for webinars, conferences, and professional gatherings.

Format:

https://www.linkedin.com/events/[event-id]

Example:

linkedin.com/events/future-of-ai-webinar-1234567890123

Event URL features:

• Unique identifier for each event
• Remains active after event concludes (for past event reference)
• Includes event details, attendees, and discussion

How to share event URLs:

• Promote your event in posts
• Include in email invitations
• Add to event announcement pages
• Share in relevant LinkedIn groups

LinkedIn Article URLs (Pulse)

Published long-form content on LinkedIn.

Format:

https://www.linkedin.com/pulse/[article-title-author-name]

Example:

linkedin.com/pulse/future-artificial-intelligence-john-doe

Article URL components:

Component	Description
/pulse/	Indicates published article
Article title	SEO-friendly slug from your title
Author name	Your name appended to URL

Finding your article URLs:

1. Navigate to your published article
2. Copy URL from browser
3. Or click "Share" on the article for a shortened link

SEO benefit: LinkedIn article URLs are indexed by Google, contributing to your personal SEO when you publish quality content.

Post and Activity URLs

Individual posts, updates, and shared content.

Format:

https://www.linkedin.com/posts/[username]_[activity-id]

Example:

linkedin.com/posts/johndoe_innovation-technology-ai-activity-1234567890

Post URL characteristics:

• Includes username for attribution
• Contains activity ID (unique identifier)
• May include hashtags from the post

When to use post URLs:

• Sharing specific posts outside LinkedIn
• Referencing in portfolios or case studies
• Including social proof in presentations
• Tracking engagement on specific content

How to get a post URL:

1. Click the three dots (•••) on any post
2. Select "Copy link to post"
3. Paste the URL where needed

Newsletter URLs

For LinkedIn newsletters and regular publications.

Format:

https://www.linkedin.com/newsletters/[newsletter-name-id]

Example:

linkedin.com/newsletters/marketing-weekly-insights-7890123456

Newsletter URL benefits:

• Subscribers can find and subscribe directly
• Share to grow your subscriber base
• Include in email signatures or websites
• Reference in related articles

Video Content URLs

Standalone video posts on LinkedIn.

Format:

https://www.linkedin.com/feed/update/urn:li:activity:[activity-id]

Example:

linkedin.com/feed/update/urn:li:activity:6789012345678901234

Video URL notes:

• More complex format than standard posts
• Use "Copy link" feature for accurate URL
• Critical for sharing video content off-platform

Hashtag Pages

Topic and hashtag aggregation pages.

Format:

https://www.linkedin.com/feed/hashtag/[hashtag-name]

Examples:

• linkedin.com/feed/hashtag/marketing
• linkedin.com/feed/hashtag/artificialintelligence
• linkedin.com/feed/hashtag/leadership

Hashtag URL uses:

• Discover content on specific topics
• Follow trending industry discussions
• Find professionals discussing specific subjects
• Track topic engagement

Job Posting URLs

Individual job listings on LinkedIn.

Format:

https://www.linkedin.com/jobs/view/[job-id]

Example:

linkedin.com/jobs/view/1234567890

Job URL applications:

• Share specific job opportunities
• Refer candidates to openings
• Include in recruiting outreach
• Track application sources

LinkedIn Learning Course URLs

Educational content and courses.

Format:

https://www.linkedin.com/learning/[course-name]

Example:

linkedin.com/learning/python-essential-training
linkedin.com/learning/leadership-foundations

Learning URL uses:

• Share recommended courses with team
• Include in professional development plans
• Reference in skill-building initiatives

Quick Reference Table

Page Type	URL Pattern	Example
Personal Profile	/in/[username]	linkedin.com/in/johndoe
Company Page	/company/[name]	linkedin.com/company/microsoft
School Page	/school/[name]	linkedin.com/school/stanford-university
Group	/groups/[id]	linkedin.com/groups/12345678
Event	/events/[id]	linkedin.com/events/webinar-123
Article	/pulse/[title-author]	linkedin.com/pulse/ai-future-johndoe
Post	/posts/[user]_activity-[id]	linkedin.com/posts/johndoe_activity-123
Newsletter	/newsletters/[name-id]	linkedin.com/newsletters/weekly-7890
Job Posting	/jobs/view/[id]	linkedin.com/jobs/view/123456
Learning Course	/learning/[course]	linkedin.com/learning/python-training

Understanding these URL formats helps you navigate LinkedIn efficiently, share the right content, and leverage different LinkedIn features for professional growth.

Frequently Asked Questions

What does my LinkedIn URL look like?

Your LinkedIn URL looks like linkedin.com/in/yourname or linkedin.com/in/yourname-abc123 if you haven't customized it. The exact format depends on whether you've set a custom URL.

Is my LinkedIn URL the same as my username?

Not exactly. Your URL contains a unique identifier (which might be your name), but LinkedIn doesn't have traditional "usernames." Your URL is your primary identifier on the platform.

Can I have multiple LinkedIn URLs?

No. Each account has one URL. If you customize your URL, the old one remains connected to your profile for 6 months, then becomes available for others.

What if someone else has my preferred URL?

You'll need to use a variation. Add your middle initial, a number, or your profession. For example: linkedin.com/in/johndoe-cfo or linkedin.com/in/john-a-doe.

Making Your LinkedIn URL Valuable

Your URL is the gateway to your profile. ConnectSafely.ai helps you ensure what people see when they click that link builds trust and attracts opportunities.

With inbound leads converting at 14.6% compared to 1.7% for outbound, your LinkedIn presence is a business asset worth optimizing.

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