LinkedIn Sales Navigator Pricing, Cost & Login Guide (2026)
Complete guide to LinkedIn Sales Navigator pricing in 2026. Compare Core, Advanced & Advanced Plus plans, features, and learn how to login and get started.
LinkedIn Sales Navigator costs $99.99/month for Core (billed monthly) or $959.88/year (billed annually). The Advanced plan costs $149.99/month, while Advanced Plus requires custom enterprise pricing starting around $1,600/year per seat. All plans include a 30-day free trial.
Key Takeaways
- Core Plan: $99.99/month or ~$80/month billed annually ($959.88/year) - best for individual sellers
- Advanced Plan: $149.99/month or ~$108/month billed annually ($1,300/year) - adds team features
- Advanced Plus: Custom pricing starting ~$1,600/seat/year - includes CRM sync and enterprise features
- Free Trial: 30 days available for all plans with no commitment required
- Login URL: Access Sales Navigator at linkedin.com/sales/login
LinkedIn Sales Navigator Pricing Breakdown (2026)
According to LinkedIn's official pricing page, Sales Navigator offers three tiers designed for different sales team sizes and needs.
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Core Plan - $99.99/Month
The Core plan is designed for individual sales professionals who need advanced prospecting capabilities.
Monthly vs Annual Pricing:
- Monthly: $99.99/month
- Annual: $959.88/year (~$79.99/month)
- Savings: ~20% when paying annually
According to Evaboot's pricing analysis, the Core plan has increased from $779/year in 2022 to $960/year in 2025, reflecting LinkedIn's consistent price increases.
Core Plan Features:
- 50 InMail credits per month
- Advanced lead and company search (50+ filters)
- Lead recommendations based on your activity
- Saved leads and accounts tracking
- Real-time sales updates
- CRM integration (basic)
- Notes and tags for organization
Advanced Plan - $149.99/Month
The Advanced plan adds collaboration features for growing sales teams.
Monthly vs Annual Pricing:
- Monthly: $149.99/month
- Annual: $1,300/year (~$108.33/month)
- Savings: ~28% when paying annually
Additional Advanced Features:
- Everything in Core, plus:
- TeamLink (leverage team connections)
- Smart Links content sharing
- Team collaboration tools
- Usage reporting and analytics
- Centralized billing
Advanced Plus - Custom Pricing
According to Findymail's guide, Advanced Plus typically starts around $1,600 per seat/year for smaller contracts, with enterprise deals ranging from $11,750 to $26,500+ per year depending on seat count.
Additional Advanced Plus Features:
- Everything in Advanced, plus:
- CRM sync (Salesforce, Microsoft Dynamics)
- Data validation
- ROI reporting
- Enterprise-grade security
- Dedicated account management
Complete Pricing Comparison Table
| Feature | Core | Advanced | Advanced Plus |
|---|---|---|---|
| Monthly Price | $99.99 | $149.99 | Custom |
| Annual Price | $959.88/yr | $1,300/yr | ~$1,600+/yr |
| InMail Credits/Month | 50 | 50 | 50 |
| Advanced Search Filters | 50+ | 50+ | 50+ |
| Lead Recommendations | ✓ | ✓ | ✓ |
| Saved Leads | 10,000 | 10,000 | 10,000 |
| TeamLink | ✗ | ✓ | ✓ |
| Smart Links | ✗ | ✓ | ✓ |
| CRM Sync | Basic | Basic | Full Sync |
| Usage Reporting | ✗ | ✓ | ✓ |
| Enterprise Security | ✗ | ✗ | ✓ |
LinkedIn Sales Navigator Login Guide
Getting started with Sales Navigator is straightforward. Here's how to access your account.
Direct Login URL
The primary Sales Navigator login page is at linkedin.com/sales/login. According to LinkedIn Help, you can access Sales Navigator from this URL whether you're signing in for the first time or returning.
Alternative access points:
- linkedin.com/sales - Main Sales Navigator portal
- linkedin.com/uas/login - Standard LinkedIn login (redirects to Sales Navigator if subscribed)
First-Time Setup
When you're first assigned a Sales Navigator seat, according to LinkedIn's access guide:
- You'll receive an invitation email with a unique sign-in link
- Click the link to access the Sales Navigator sign-in screen
- Sign in with your existing LinkedIn credentials
- Complete the onboarding process to set your sales preferences
Important: Don't click "Join Now" if you already have a LinkedIn account. This may create a duplicate account and cause access issues.
Single Sign-On (SSO) for Enterprise
Enterprise customers can configure SSO through Microsoft Entra ID (formerly Azure AD) for seamless authentication. This allows team members to access Sales Navigator using corporate credentials.
Sales Navigator Features Worth the Cost
Understanding what you get helps determine if the investment makes sense for your B2B prospecting strategy.
InMail Credits
According to LinkedIn's InMail documentation, all Sales Navigator editions include:
- 50 InMail credits per month
- Maximum accumulation: 150 credits
- Credits don't expire - they roll over
- Refund policy: Get credit back for InMails that receive responses within 90 days
- No additional purchases: You cannot buy extra InMail credits
Advanced Search Filters
Sales Navigator offers approximately 50+ search filters according to Snovio's feature guide:
Lead Filters (35+ criteria):
- Job title and function
- Seniority level
- Company size and industry
- Geography and location
- Years at current company
- Years in current position
- Groups and interests
- Recent activity
Account Filters (16 criteria):
- Industry classification
- Company headcount
- Revenue range
- Technologies used
- Recent growth signals
AI-Powered Features (New in 2026)
According to LinkedIn's product updates, new AI features include:
- Account IQ: AI-generated account summaries and insights
- Lead IQ: Aggregated buyer information and engagement recommendations
- Message Assist (Beta): AI-drafted InMail messages based on lead profiles
- Sales Assistant (Beta): AI recommendations for next best actions
Sales Navigator Pricing History
LinkedIn has increased Sales Navigator pricing consistently over the past several years:
| Year | Core Annual Price | Core Monthly Price | Annual Increase |
|---|---|---|---|
| 2022 | $779/year | ~$65/month | — |
| 2023 | $839/year | ~$70/month | +7.7% |
| 2024 | $899/year | $99.99/month | +7.2% |
| 2025-2026 | $959.88/year | $99.99/month | +6.8% |
This trend suggests continued price increases, making annual billing even more important for cost control.
Sales Navigator ROI: Is It Worth the Investment?
According to a Forrester Total Economic Impact study commissioned by LinkedIn, Sales Navigator delivers a 312% ROI over three years for enterprise users. However, your actual ROI depends on your usage patterns.
ROI Calculation Framework
Calculate your potential return:
| Metric | How to Calculate |
|---|---|
| Cost per InMail | Monthly price ÷ InMails sent |
| Cost per lead | Monthly price ÷ qualified leads generated |
| InMail response rate | Replies ÷ InMails sent (industry avg: 10-25%) |
| Cost per meeting | Monthly price ÷ meetings booked via Sales Nav |
| Break-even deals | Annual cost ÷ average deal value |
Example for a Core plan user ($960/year):
- If you close 1 deal worth $5,000 that originated from Sales Navigator, your ROI is 420%
- If your average deal is $1,000, you need just 1 deal per year to break even
- If InMail generates 2 meetings/month at a 20% close rate, that's ~5 deals/year
Hidden Costs Beyond the Subscription
| Cost | Amount | Notes |
|---|---|---|
| Subscription | $960-1,800/year | Depends on plan |
| Time investment | 5-10 hours/month | Prospecting and messaging |
| Content creation | Varies | To support social selling |
| CRM integration tools | $0-50/month | Surfe, LinkMatch, etc. |
| LinkedIn Ads (optional) | $500+/month | If running Lead Gen campaigns |
Is Sales Navigator Worth the Cost?
Whether Sales Navigator justifies its price depends on your sales approach and volume.
Sales Navigator Makes Sense If You:
- Send 10+ prospecting messages weekly
- Need to search beyond basic LinkedIn filters
- Want to save and track lead lists
- Require InMail to reach non-connections
- Have a dedicated sales role
Consider Alternatives If You:
- Focus on inbound lead generation rather than outbound
- Prefer building authority that attracts prospects
- Have limited prospecting volume
- Want to avoid cold outreach entirely
The Inbound Alternative
Many B2B professionals find that building LinkedIn authority generates better-quality leads than outbound Sales Navigator prospecting. According to HubSpot research, inbound leads convert at 14.6% compared to 1.7% for outbound.
Rather than paying $100+/month to send cold InMails, consider investing in:
- Consistent content publishing
- Strategic engagement on target accounts' posts
- Building genuine connections through valuable insights
How to Get Sales Navigator Discounts
While LinkedIn rarely offers public discounts, according to multiple sources, you may negotiate better rates:
Discount Strategies
- Annual billing: Save 20-28% vs monthly
- Volume licensing: Team purchases often qualify for discounts
- Year-end negotiations: Q4 often brings better deals as LinkedIn meets quotas
- Bundled services: Combining with Recruiter or Learning may reduce per-seat costs
- Startup programs: Some startups qualify for reduced pricing
Free Trial Tips
The 30-day free trial provides full access to Core features. Maximize your trial:
- Set up saved searches immediately
- Build your initial lead lists
- Test InMail response rates before committing
- Evaluate if features justify the ongoing cost
Sales Navigator vs LinkedIn Premium
Sales Navigator and LinkedIn Premium serve different purposes.
| Feature | Premium Business | Sales Navigator Core |
|---|---|---|
| Price | ~$59.99/month | $99.99/month |
| Primary Use | General networking | Sales prospecting |
| InMail Credits | 15/month | 50/month |
| Advanced Search | Limited | Full access (50+ filters) |
| Lead Recommendations | No | Yes |
| Saved Leads | No | 10,000 |
| Best For | Job seekers, recruiters | Sales professionals |
For dedicated sales prospecting, Sales Navigator provides significantly more value. For general LinkedIn enhancement, Premium may suffice.
How ConnectSafely.ai Complements Sales Navigator
Whether you use Sales Navigator or not, building inbound authority amplifies your results. ConnectSafely.ai helps you:
- Automate strategic engagement: Build visibility with target accounts consistently
- Track engagement signals: Identify warm prospects before reaching out
- Generate inbound interest: Attract leads who already know your expertise
- Reduce reliance on cold outreach: Lower your prospecting costs over time
Frequently Asked Questions
How much does LinkedIn Sales Navigator cost per month?
LinkedIn Sales Navigator Core costs $99.99/month when billed monthly, or approximately $79.99/month ($959.88) when billed annually. The Advanced plan costs $149.99/month or ~$108/month annually. Advanced Plus requires custom enterprise pricing.
How do I login to LinkedIn Sales Navigator?
Access Sales Navigator at linkedin.com/sales/login using your LinkedIn credentials. If you're a new user, you'll receive an invitation email with setup instructions. Enterprise users may use SSO through Microsoft Entra ID.
Is there a free trial for Sales Navigator?
Yes, LinkedIn offers a 30-day free trial for Sales Navigator. The trial provides access to Core features including advanced search, InMail credits, and lead recommendations. No payment is required until the trial ends.
What's the difference between Sales Navigator plans?
Core ($99.99/month) is for individual sellers with advanced search and InMail. Advanced ($149.99/month) adds team features like TeamLink and Smart Links. Advanced Plus (custom pricing) includes full CRM sync and enterprise security.
Can I get a discount on Sales Navigator?
While LinkedIn rarely advertises public discounts, you can save 20-28% by billing annually instead of monthly. Volume purchases, year-end negotiations, and bundled services may also reduce costs. Contact LinkedIn sales for enterprise pricing options.
How many InMails do you get with Sales Navigator?
All Sales Navigator plans include 50 InMail credits per month. Credits accumulate up to a maximum of 150 and don't expire. You receive credit back for InMails that get responses within 90 days.
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