LinkedIn Summary Examples: How to Write an About Section

Your LinkedIn summary (About section) has up to 2,600 characters to make an impression—but only the first 265-275 characters show before "see more." According to LinkedIn's data, profiles with completed About sections receive up to 3.9x more views than those without.

Key Takeaways

• First 4 lines are critical: Only 265-275 characters display before readers must click "see more"
• Ideal length: 200-300 words provides enough detail without overwhelming
• Include metrics: Quantifiable achievements grab attention and prove your value
• Write in first person: Creates stronger connection than third-person bios
• End with a CTA: Tell readers what to do next—connect, message, or book a call

Why Your LinkedIn Summary Matters

According to Jobscan's State of the Job Search 2025 report, job seekers with optimized LinkedIn profiles received 2.2x more interviews. With six people hired on LinkedIn every minute, your summary is often the first impression that matters.

Your About section serves multiple purposes:

• Shows up in LinkedIn search results
• Helps recruiters understand your value proposition
• Differentiates you from other candidates
• Establishes your professional brand
• Drives connection requests and messages

LinkedIn Summary Template (7 Steps)

According to HubSpot, the most effective summaries follow this structure:

Step 1: Hook (First Sentence)

Start with something that makes people want to read more.

Examples:

• "I've helped 50+ B2B SaaS companies turn LinkedIn into their #1 lead source."
• "After 10 years in corporate finance, I made a decision that changed everything."
• "What if your next hire could close 40% more deals than your current team average?"

Step 2: Current Role & Expertise

Explain what you do and who you help.

Example: "I'm a demand generation leader specializing in helping mid-market tech companies build predictable revenue pipelines through content marketing and paid media."

Step 3: Achievements With Numbers

Use specific metrics to prove your impact.

Example: "At my current company, I've grown inbound leads by 340% in 18 months while reducing cost-per-lead from $186 to $35."

Step 4: Value Proposition

What problems do you solve? Why should someone work with you?

Example: "I help companies stop chasing leads and start attracting them—building systems where ideal customers come to you."

Step 5: Personality & Passions

Add a human touch to stand out from formulaic profiles.

Example: "When I'm not geeking out over attribution models, you'll find me training for my third marathon or experimenting with sourdough (still can't nail the crust)."

Step 6: Specialties/Skills

List key skills for search visibility.

Example: "Specialties: Demand Generation • Content Marketing • Marketing Automation • HubSpot • Salesforce • ABM • Paid Media"

Step 7: Call to Action

Tell readers exactly what to do next.

Example: "Open to conversations about B2B marketing challenges. DM me or book a call at [calendly link]."

10 LinkedIn Summary Examples by Role

1. Sales Professional

I help B2B companies turn cold prospects into closed deals—without the aggressive tactics that damage relationships.

Over 12 years in enterprise sales, I've learned that buyers don't want to be sold to. They want trusted advisors who understand their challenges. That shift in approach helped me exceed quota for 8 consecutive years and close $4.2M in new business last year alone.

Currently: Enterprise Account Executive at [Company], focusing on helping mid-market manufacturing companies modernize their operations.

What I bring to the table: • Consultative selling that builds long-term partnerships • Complex deal navigation (avg deal size: $180K) • Cross-functional stakeholder management

If you're exploring solutions for [specific challenge], let's connect. I'm always happy to share insights—even if we never do business together.

2. Marketing Manager

340% lead growth. $35 cost-per-lead. Zero cold outreach.

That's not a fantasy—it's what happens when you stop interrupting people and start attracting them.

I'm a demand generation leader who helps B2B tech companies build inbound marketing engines that create predictable pipeline. My specialty? Turning content, SEO, and paid media into systems that generate qualified leads around the clock.

Currently leading marketing at [Company], where we've transformed from sales-led to marketing-led growth in 18 months.

Core expertise: → Content strategy & SEO → Marketing automation (HubSpot certified) → Paid media optimization → Revenue attribution

Interested in building an inbound engine? Send me a message—I love talking shop.

3. Software Engineer

I build software that solves real problems—not just technically impressive solutions looking for a use case.

Over 8 years as a full-stack developer, I've shipped products used by millions, led teams through complex migrations, and learned that the best code is code that doesn't need to exist.

Currently: Senior Software Engineer at [Company], building our next-generation analytics platform.

Technical focus: • Python, TypeScript, React, Node.js • AWS (certified Solutions Architect) • System design & architecture • Team mentorship & code review

Previously built [notable project] that reduced processing time by 60% and saved $400K annually.

Open to connecting with fellow engineers, discussing interesting problems, or exploring senior/lead opportunities in product-focused companies.

4. HR/People Operations

Great companies aren't built by hiring the best people. They're built by creating environments where good people become great.

I'm a People Operations leader passionate about building cultures where employees thrive and business results follow. My approach combines data-driven HR practices with genuine human connection—because spreadsheets don't retain talent, relationships do.

At [Company], I've: • Reduced turnover from 28% to 11% in two years • Built a DEI program that increased diverse hiring by 45% • Implemented performance systems that managers actually use

Specialties: Talent Acquisition • Employee Experience • Performance Management • HR Analytics • Culture Development • HRIS Implementation

Let's connect if you're building people-first organizations or want to chat about the future of work.

5. Consultant/Freelancer

I help overwhelmed founders get their time back—while actually growing their business.

After 15 years leading operations at fast-growth startups (2 exits, 1 IPO), I now work with founders who are stuck in the weeds. We build systems, hire the right people, and create space for you to focus on what only YOU can do.

My clients typically see: • 20+ hours/week freed up within 90 days • 30-40% improvement in team productivity • Clear dashboards that replace endless status meetings

I work with 3-4 clients at a time, with engagements starting at 3 months.

If you're scaling from 20-100 people and drowning in operational chaos, let's talk. Book a free strategy call: [link]

6. Career Changer

I used to be a high school teacher. Now I lead product teams at a Fortune 500.

That transition taught me something most career changers miss: your "unrelated" experience is actually your superpower. Those 7 years in the classroom gave me skills that MBAs spend years trying to develop—communication, stakeholder management, making complex things simple.

Since making the switch in 2019, I've: • Launched 3 products generating $12M ARR • Built and led a team of 8 product managers • Developed our company's first customer research program

Currently: Director of Product at [Company], leading our SMB product line.

I love helping career changers navigate the transition. If you're making a leap and want advice, my DMs are always open.

7. Executive/C-Suite

I've scaled three companies from Series A to exit. Here's what I've learned: growth isn't about working harder. It's about building systems that work while you sleep.

As a 3x CRO, I've built revenue organizations from $2M to $50M+, navigated two acquisitions, and made every mistake in the book (so you don't have to).

Current focus: Helping B2B SaaS companies in the $5-20M range build predictable, scalable revenue engines through advisory work and board positions.

What I bring: → Go-to-market strategy → Sales team scaling → Revenue operations optimization → Investor communication

Open to board positions, advisory roles, and meaningful conversations with founders. Connect here or email: [email]

8. Recent Graduate

Three internships. Two hackathon wins. One clear mission: building technology that makes healthcare accessible.

I just graduated from [University] with a degree in Computer Science and a minor in Public Health. While most of my classmates headed to big tech, I'm focused on health tech startups where I can see the direct impact of my work.

What I've done so far: • Built a patient scheduling app used by 3 clinics (senior capstone) • Won [Hackathon] with a mental health check-in tool • Interned at [Company], where I shipped features used by 10K+ patients

Skills: Python • React • SQL • Healthcare APIs • HIPAA Compliance

Looking for full-stack roles at health tech companies. If you're building something that improves patient outcomes, I'd love to connect.

9. Recruiter/Talent Acquisition

I don't fill jobs. I build teams that change companies.

In 10 years of talent acquisition, I've learned that great recruiting isn't about finding candidates—it's about understanding what makes teams successful and finding the people who'll make them better.

Track record: • Hired 200+ candidates with 92% one-year retention • Reduced time-to-fill from 68 to 31 days • Built diversity sourcing strategies that increased URM hiring by 60%

Currently: Senior Technical Recruiter at [Company], building our engineering org from 50 to 150.

I specialize in: Engineering • Product • Design • Technical Leadership

Candidates: I respond to every message. Hiring managers: Let's talk about building teams, not just filling reqs.

10. Business Development

I turn conversations into contracts—and strangers into long-term partners.

As a BD leader in B2B SaaS, I've learned that the best deals don't come from aggressive outreach. They come from understanding what your partners actually need and finding creative ways to deliver it.

Recent wins: • Closed $8M partnership with [major company] • Built partner program from 0 to 40 active partners • Developed co-selling motion driving 25% of company revenue

Currently: Director of Business Development at [Company], leading our platform partner ecosystem.

Expertise: Strategic Partnerships • Channel Sales • API/Platform Business • Co-Marketing • Contract Negotiation

If you're building a partner program or exploring integrations, let's connect.

What NOT to Include in Your LinkedIn Summary

According to Cultivated Culture, avoid these common mistakes:

Don't	Do Instead
"Results-driven professional"	Specific results with metrics
"Team player"	Example of successful collaboration
"Hard worker"	Accomplishment that shows work ethic
Your full resume	Highlights and current focus
Industry jargon	Clear language anyone can understand
Third-person voice	First-person, conversational tone

Frequently Asked Questions

How long should a LinkedIn summary be?

The ideal LinkedIn summary is 200-300 words (1,000-1,500 characters). You have up to 2,600 characters available, but recruiters skim—make every word count. Focus on impact over length, and remember only the first 265 characters show before "see more."

Should I write my LinkedIn summary in first or third person?

Write in first person. According to HubSpot, first-person creates a stronger connection with readers and sounds more authentic. Third-person feels distant and corporate—save that for formal bios on company websites.

What makes a LinkedIn summary stand out?

Strong summaries start with a compelling hook, include specific metrics (not vague claims), show personality, and end with a clear call to action. The best summaries read like landing pages—they speak to reader pain points and explain how you solve them.

How do I write a LinkedIn summary with no experience?

Focus on skills, education, projects, volunteer work, and your career goals. Lead with what you're passionate about and what you're looking for. Include relevant coursework, certifications, and any practical experience (internships, freelance, personal projects). Enthusiasm and clarity matter more than years of experience.

Should I include keywords in my LinkedIn summary?

Yes. LinkedIn uses your About section in its search algorithm. Include 5-8 relevant keywords naturally throughout your summary—job titles, skills, industry terms—to appear in recruiter searches. Add a "Specialties" section at the end for additional keyword density.

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