LinkedIn About Section: How to Write a Summary That Converts

Your LinkedIn About section is the most flexible space on your profile to communicate who you are and what value you provide. With up to 2,600 characters available, it's your opportunity to convert profile visitors into connections, leads, or opportunities—but only the first 265-275 characters show before "see more."

Key Takeaways

• Character limit: 2,600 characters (~370 words) total
• Visible preview: First 265-275 characters appear before "see more"
• Write in first person: "I help..." not "John helps..."
• Start with a hook: Your opening lines determine if visitors read more
• Include keywords: LinkedIn's search algorithm uses your About section for discoverability

Why Your LinkedIn About Section Matters

According to LinkedIn's own guidance, your summary (About section) is "the one place you define yourself in your own words, free of start dates and titles."

Impact on Profile Performance

Your About section influences:

• Search visibility: LinkedIn's algorithm indexes this text for search results
• First impressions: Visitors decide in seconds whether to read more
• Conversion: Whether profile views become connection requests or messages
• Authority: How qualified you appear in your expertise area

The Preview Problem

Most visitors only see the first 3-4 lines. According to Jobscan's analysis, those first 265-275 characters determine whether someone clicks "see more" or bounces.

How to Structure Your LinkedIn About Section

Based on HubSpot's guide and LinkedIn best practices, here's the recommended structure:

1. Hook (First 3 Lines) - CRITICAL

Your opening must grab attention immediately. Options include:

Problem statement: Address a pain point your audience faces Bold claim: Make a specific statement about what you do Compelling question: Engage the reader's curiosity Surprising statistic: Lead with an attention-grabbing data point

Example:

Most B2B companies waste 80% of their LinkedIn outreach budget
chasing prospects who will never buy.

I help sales teams flip the script: attracting qualified leads
who reach out when they're ready to buy.

2. Value Proposition (What You Do)

Clearly explain:

• Who you help
• What problem you solve
• How you solve it

Example:

As a LinkedIn strategist, I work with B2B SaaS companies to build
inbound lead generation systems that attract 15-20 qualified
prospects monthly—without cold outreach, without spam.

3. Credibility (Why You're Qualified)

Support your claims with:

• Specific achievements (with numbers)
• Relevant experience
• Notable clients or companies (if permitted)
• Certifications or credentials

Example:

Over the past 5 years, I've helped 200+ sales teams generate
$50M+ in pipeline through LinkedIn authority building. Clients
include companies like [X], [Y], and [Z].

4. Personality (Who You Are)

Add human elements:

• Personal interests that relate to your work
• What drives you
• Glimpse into your working style
• Relatable details

Example:

When I'm not helping clients build their LinkedIn presence,
you'll find me trail running in the mountains or reading about
behavioral economics.

5. Call to Action (What's Next)

End with a clear next step:

• How to contact you
• What to do if they want to learn more
• Specific action to take

Example:

Interested in building a LinkedIn presence that attracts clients?
Send me a connection request or message me directly.

First-Person vs. Third-Person

Write in First Person

According to Coursera's LinkedIn guide, first-person creates connection:

Good (First Person): "I help B2B companies generate qualified leads through LinkedIn authority building."

Avoid (Third Person): "John is a LinkedIn strategist who helps B2B companies generate qualified leads."

First person feels:

• More personal and approachable
• Like a conversation, not a bio
• Authentic rather than corporate

Keyword Optimization

LinkedIn's search algorithm uses your About section for discoverability. According to Teal's research:

Where to Add Keywords

• Include your job title or target role
• Mention your industry
• Add skills relevant to your expertise
• Use terms your audience searches for

How to Find Keywords

1. Review job descriptions in your target role
2. Analyze profiles of successful people in your field
3. Note what terms prospects use when describing their problems
4. Use LinkedIn's search suggestions as hints

Avoid Keyword Stuffing

Don't sacrifice readability for optimization. Natural language that includes relevant terms performs better than awkward keyword lists.

LinkedIn About Section Examples

For Sales Professionals

Cold outreach is dead. Decision-makers delete 97% of sales emails
without reading them.

I help B2B sales teams build the LinkedIn authority that makes
prospects reach out first—turning "who is this?" into "I follow
your content!"

Results for my clients:
→ 10-20 qualified inbound leads per month
→ 14.6% close rate (vs. 1.7% cold outreach)
→ 3-5X shorter sales cycles

Over 200 sales professionals have transformed their approach
using my LinkedIn inbound framework.

Currently: Enterprise Account Executive at [Company]
Previously: Quota-crushing roles at [Company A], [Company B]

Let's connect if you're ready to stop chasing and start attracting.

For Job Seekers

I turn complex data into clear business decisions.

As a data analyst with 5+ years in fintech, I've helped
companies identify $2M+ in revenue opportunities through
predictive modeling and customer segmentation.

What I bring:
→ SQL, Python, Tableau expertise
→ Experience translating data for non-technical stakeholders
→ Track record of projects that directly impact revenue

Recent wins:
• Built churn prediction model that saved $500K annually
• Created executive dashboard used by C-suite for daily decisions
• Led analytics team through major data platform migration

Currently exploring opportunities where I can combine analytical
rigor with strategic business impact.

Open to: Data Analyst, Business Analyst, Analytics Manager roles
Location: Open to remote or [City]

Let's connect: [email] | Looking forward to meeting you.

For Entrepreneurs/Founders

I believe every professional can become the obvious choice in
their industry—if they know how to position themselves.

I'm the founder of [Company], where we help B2B professionals
build LinkedIn presence that attracts clients instead of chasing
them.

Our approach:
• Strategic visibility, not vanity metrics
• Authority building, not automation
• Inbound leads, not cold outreach

The results speak:
→ 1,000+ professionals trained
→ $10M+ in client pipeline influenced
→ Average 350% increase in profile views

My journey: From struggling to get responses on cold outreach to
building a business where ideal clients reach out daily.

Featured in: [Publication], [Podcast], [Event]

Want to transform your LinkedIn from digital resume to lead
generation engine? Let's talk.

What to Avoid in Your About Section

Common Mistakes

According to ClearVoice's analysis:

Generic buzzwords: "Hard worker," "team player," "go-getter" without specifics

Third-person narrative: Creates distance instead of connection

Job description copy: Boring and doesn't differentiate you

Negativity: Never criticize past employers or colleagues

Overused phrases: "Passionate about," "results-driven," "strategic thinker"

Wall of text: No formatting makes reading difficult

Formatting Tips

• Use line breaks to create white space
• Include bullet points for easy scanning
• Keep paragraphs to 2-3 sentences
• Use special characters (→, •, ✓) sparingly for emphasis

How to Edit Your LinkedIn About Section

Steps

1. Click "Me" on LinkedIn's top navigation
2. Select "View Profile"
3. Click the pencil icon next to your About section (or "Add a summary" if blank)
4. Write or paste your new content
5. Click "Save"

Before Publishing

• Check character count (2,600 max)
• Verify first 3 lines work as a standalone hook
• Read aloud for natural flow
• Preview on mobile to check formatting

Frequently Asked Questions

How long should my LinkedIn About section be?

Your About section can be up to 2,600 characters (~370 words). Use what you need to communicate your value clearly—but ensure your first 265-275 characters work as a compelling hook since that's all visitors see before "see more."

Should I write my LinkedIn About section in first or third person?

Write in first person ("I help..." not "Jane helps..."). First person creates connection and feels more personal and approachable. Third person creates distance and feels like a corporate bio.

How do I start my LinkedIn About section?

Start with a hook that grabs attention in the first 3 lines. Options include: a problem statement, bold claim about what you do, thought-provoking question, or surprising statistic. Avoid starting with your job title or "I am a..."

How do I optimize my LinkedIn About for search?

Include relevant keywords naturally: your job title, industry terms, skills, and phrases your audience searches. Don't sacrifice readability for optimization—LinkedIn's algorithm favors natural content that includes relevant terms.

Should my LinkedIn About section include a call to action?

Yes. End with a clear next step: how to contact you, what action to take if interested, or what you'd like to discuss. This converts passive profile viewers into active connections.

How often should I update my LinkedIn About section?

Update when your role changes significantly, you shift industries, or your value proposition evolves. Review quarterly to ensure it still represents your current goals and offerings.

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