3G Capital
Overview
3G Capital is a private equity investment firm founded in 2004 by Jorge Paulo Lemann, Carlos Alberto Sicupira, and Marcel Herrmann Telles. The firm is renowned for its owner-operator approach, focusing on long-term investments in companies with iconic brands and strong growth potential. 3G Capital has a history of implementing zero-based budgeting to drive operational efficiency and profitability across its portfolio companies. The firm's investment strategy encompasses a wide range of industries, including food and beverage, quick service restaurants, consumer goods, retail, manufacturing, real estate, logistics, technology, healthcare, media, telecommunications, energy, financial services, automotive, pharmaceuticals, agriculture, construction, education, hospitality, and entertainment. 3G Capital's geographical focus spans multiple countries, including the United States, Canada, Brazil, Mexico, United Kingdom, Germany, France, Italy, Spain, Netherlands, Belgium, Switzerland, Australia, China, Japan, South Korea, India, South Africa, Argentina, and Chile. 3G Capital has a proven track record of successful investments, notably in Anheuser-Busch InBev, Restaurant Brands International (which includes Burger King, Tim Hortons, Popeyes, and Firehouse Subs), Kraft Heinz, and Skechers. The firm has also partnered with Berkshire Hathaway for acquisitions, demonstrating its ability to collaborate with other major investors to achieve strategic objectives. In 2024, 3G Capital exited its investment in Kraft Heinz, marking the end of a significant chapter in its investment history.
Investment Focus
- Strong brand recognition
- Potential for operational improvement
- Scalable business model
- Experienced management team
- Global market reach
- Sustainable competitive advantage
- Clear path to profitability
- Alignment with 3G Capital's investment philosophy
Portfolio Companies
Reach 3G Capital directly
Verified work email, phone and LinkedIn for the full team — one spreadsheet, one payment, yours to keep.
Unlock full contacts →Frequently asked questions about 3G Capital
What sectors does 3G Capital invest in?
3G Capital invests in Financial Services, Technology, Healthcare, Energy, Consumer Goods and Real Estate, and is based in New York, United States. 3G Capital is listed as a private equity in the ConnectSafely investor database.
What stage does 3G Capital invest at?
3G Capital backs companies at Growth, Buyout and Distressed, writing cheques of 100M - 10B.
Which regions does 3G Capital invest in?
3G Capital invests across United States, United Kingdom, Canada, Germany, Japan and Australia.
Who are the partners at 3G Capital?
Team members listed for 3G Capital include Gene Greiner (Founder & Managing Partner) and Bernardo Piquet (CFO & Partner).
What companies has 3G Capital invested in?
3G Capital's portfolio includes Burger King, Popeyes, Hunter Douglas, Anheuser-Busch InBev, Restaurant Brands International, Kraft Heinz, Skechers and Tim Hortons.
How do I contact 3G Capital?
3G Capital's contact details — including phone and LinkedIn — are listed in the ConnectSafely investor database, along with its website and the LinkedIn profiles of its partners.
Last updated · Source: ConnectSafely investor database

