Adam Lisagor

Overview

Adam Lisagor is an American commercial director and founder of Sandwich Video, a creative agency and video production company based in Los Angeles, California. He holds a Bachelor of Fine Arts in Film Production from the New York University Tisch School of the Arts and began his career working in visual effects for feature films. Through Sandwich, Lisagor has produced launch campaigns and explainer videos for hundreds of technology companies, including Slack, Square, Airbnb, and Stripe, contributing to billions of dollars in client funding and user acquisition. He pioneered a video-for-equity investment model for early-stage startups and frequently directs the agency's commercial projects. In 2015, Lisagor co-founded Sandwich Fund, an early-stage venture fund in partnership with Ludlow Ventures, to invest in startups by funding the production of launch videos in exchange for equity participation. This innovative approach allows startups to receive high-quality promotional content while providing Lisagor with a stake in their success. The fund focuses on technology companies and has been instrumental in supporting the growth of various startups. Lisagor's work has been recognized for its minimalist style and charming, passionate tone. His videos have been praised for effectively communicating complex ideas in an accessible and engaging manner, making him a sought-after director among Silicon Valley startups and beyond. His unique blend of creative direction and investment acumen has solidified his reputation as a key figure in the startup ecosystem.