AJ Bell plc

Overview

AJ Bell plc is a UK-based investment services company providing online investment platforms and stockbroking services. The company offers a range of investment accounts, including tax-efficient Stocks and Shares ISAs, Lifetime ISAs, and pension products like Self-Invested Personal Pensions (SIPPs). A general dealing account is also available. The platform enables investment in a wide selection of assets such as global shares, funds, investment trusts, and exchange-traded funds (ETFs). AJ Bell operates under several core brands: AJ Bell, AJ Bell Investcentre, AJ Bell Dodl, and AJ Bell Touch. AJ Bell is a direct-to-customer platform offering a low-cost SIPP, ISA, and Dealing Account. AJ Bell Investcentre provides SIPP, ISA, and general investment accounts exclusively through Financial Conduct Authority (FCA) authorised financial advisers. AJ Bell Dodl is a cost-effective investment app designed for new investors, while AJ Bell Touch offers investment solutions accessible via smartphones. The company has demonstrated significant growth, with platform assets under administration (AUA) reaching £108.0 billion as of December 2025, marking a 21% increase year-on-year. Customer numbers also rose to 673,000, a 20% increase from the previous year. This growth reflects the strength of AJ Bell's dual-channel model, targeting both retail investors and advisers. The company is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.

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