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Ari Paparo

Angel Investor New York, United States ·Founded 2022

Overview

Ari Paparo is a seasoned angel investor and advertising technology expert based in New York City. He is the founder and CEO of Marketecture Media, a B2B media company that produces the Marketecture podcast and a weekly newsletter focused on advertising. In 2025, he authored 'Yield: How Google Bought, Built, and Bullied its Way to Advertising Dominance,' a comprehensive account of Google's rise in online advertising. Previously, Paparo co-founded Beeswax, an innovative ad tech platform that introduced the Bidder-as-a-Service™ model. Beeswax was acquired by Comcast in 2021. He has also held executive positions at Bazaarvoice, Google, and AppNexus, contributing significantly to the advertising technology sector. As an angel investor, Paparo has supported startups across AI, advertising, and media infrastructure. His portfolio includes Gumshoe AI, Symitri, Sincera, Monetization Solutions, Inc., and IRIS.TV, reflecting his commitment to advancing the future of advertising and digital media.

Investment Focus

Innovative advertising technology solutions
Scalable business models
Experienced founding teams

Portfolio Companies

Iris.tvSinceraSymitriGumshoe AIMonetization Solutions, Inc.

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Frequently asked questions about Ari Paparo

What sectors does Ari Paparo invest in?

Ari Paparo invests in Media, SaaS, Digital Media, AI and Advertising Technology, and is based in New York, United States. Ari Paparo is listed as a angel investor in the ConnectSafely investor database.