Asahi Group Beverages & Innovation, LLC

Overview

Asahi Group Beverages & Innovation, LLC is the U.S. venture arm of Asahi Group Holdings, Ltd., focusing on investments in low-alcohol beverages, non-alcohol beer-taste beverages, and adult soft drinks. The company was established in San Francisco in 2022 and began managing the Asahi Group Beverages & Innovation Fund in January 2023, with a total investment expected to be approximately $70 million by the end of 2025. The fund aims to support startups with attractive brands and technologies that lead to new sales and manufacturing methods. Asahi Group Holdings, Ltd., headquartered in Japan, is a global leader offering a diverse collection of brands centered on beer, alcohol and non-alcohol beverages, and food. The company's mission is to deliver on its great taste promise and bring more fun to life. Established in Japan in 1889, the Group has always been committed to innovation and quality, resulting in a globally recognized portfolio of brands that includes premium beers such as Asahi Super Dry, Peroni Nastro Azzurro, Kozel, Pilsner Urquell, and Grolsch. Through its venture arm, Asahi Group Beverages & Innovation, LLC, the company seeks to expand into new areas by leveraging the foundation of existing businesses and supporting the growth of startups in the U.S. market.

Investment Focus

• Startups with attractive brands in low-alcohol beverages, non-alcohol beer-taste beverages, and adult soft drinks
• Startups with technology leading to new sales and manufacturing methods