Assembled Brands
Overview
Assembled Brands is a private equity firm based in New York City, specializing in providing flexible, non-dilutive financing solutions to high-growth consumer brands across various sectors, including food and beverage, fashion and apparel, beauty and wellness, and home and electronics. The firm offers asset-based lines of credit to support working capital needs, enabling companies to scale operations, expand product lines, and enhance distribution channels without sacrificing equity or control. Founded in 2013, Assembled Brands has established itself as a trusted partner for emerging and established consumer product businesses. The firm's investment approach focuses on understanding the unique challenges and opportunities within the consumer products ecosystem, providing tailored financial solutions that align with each company's growth trajectory. By leveraging accounts receivable and inventory, Assembled Brands empowers brands to optimize liquidity and seize market opportunities effectively. With a track record of successful partnerships, Assembled Brands has funded over 100 companies, offering loan sizes ranging from $1 million to $25 million. The firm's commitment to supporting the consumer goods sector is evident through its diverse portfolio and ongoing efforts to provide scalable financing that grows with a brand's success. Assembled Brands continues to be a pivotal player in the U.S. consumer products landscape, fostering innovation and growth among its partner brands.
Investment Focus
- High-growth consumer brands seeking flexible, non-dilutive financing solutions
Portfolio Companies
Reach Assembled Brands directly
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Unlock full contacts →Frequently asked questions about Assembled Brands
What sectors does Assembled Brands invest in?
Assembled Brands invests in Consumer Products, E-commerce and CPG Service Providers, and is based in New York, New York, United States. Assembled Brands is listed as a private equity in the ConnectSafely investor database.
What stage does Assembled Brands invest at?
Assembled Brands backs companies at Growth and Buyout, writing cheques of 1M - 25M.
Which regions does Assembled Brands invest in?
Assembled Brands invests across United States.
Who are the partners at Assembled Brands?
Team members listed for Assembled Brands include Benjamin Hellweg (Chief Financial Officer) and Crystal Mangal (Chief Human Resources Officer).
What companies has Assembled Brands invested in?
Assembled Brands's portfolio includes Gravity, Bubble, Supergut, Janji, Birddogs, Stately, Seeq and Homesick.
How do I contact Assembled Brands?
Assembled Brands's contact details — including phone and LinkedIn — are listed in the ConnectSafely investor database, along with its website and the LinkedIn profiles of its partners.
Last updated · Source: ConnectSafely investor database

