Bobby Goodlatte

Overview

Bobby Goodlatte is a seasoned entrepreneur and investor specializing in early-stage technology and real estate ventures. He is the founder and managing partner of Form Capital, a venture capital firm based in Miami, Florida. Prior to establishing Form Capital, Goodlatte co-founded and served as CEO of Openvote, a company focused on crowd voting platforms. He also held the position of Designer in Residence at Greylock Partners, where he collaborated with the consumer investment team to identify and support early-stage companies. His background includes a tenure as a product designer at Facebook, where he led design initiatives for user growth, Facebook Chat, and Facebook Photos. Goodlatte earned his Bachelor's degree in Computer Science from Duke University in 2008. Form Capital primarily focuses on seed and Series A investments, targeting companies that leverage innovative product design and strong engineering to solve complex problems. The firm has a particular interest in sectors such as B2B SaaS, developer tools, fintech, and artificial intelligence. Goodlatte's investment philosophy emphasizes partnering with founders who demonstrate exceptional product vision and a deep understanding of their target markets. In 2021, Form Capital notably raised a $100 million fund, signaling its commitment to deploying significant capital into promising early-stage ventures. Goodlatte's personal angel portfolio includes notable successes such as Figma and Notion, while Form Capital's investments include high-growth companies like Ramp and Vanta. His strategic guidance, stemming from his product expertise, is often cited as a valuable asset by the founders he supports. His work on user growth mechanics at Facebook significantly increased user registration and retention rates, and he has been a frequent speaker on the topic at international design conferences. His investment approach combines a deep understanding of product design with a keen eye for market potential, making him a respected figure in the venture capital community.

Investment Focus

• Innovative product design
• Strong engineering team
• Clear market understanding
• Scalable business model
• Early-stage technology focus

Portfolio Companies