Brand Fund 1

Overview

Brand Fund 1 is a New Zealand-based venture capital fund that focuses on investing in early-stage, brand-centric startups. The fund aims to provide investors with opportunities to invest in a portfolio of startups, offering brand strategy and marketing stewardship to accelerate growth. Founded in 2022, Brand Fund 1 has made 10 investments, deploying a fund size of NZD $4-5 million, achieving a 4x return at 175% of investment within 1.5 years. The fund's investment strategy centers on identifying and supporting high-growth companies where brand development is a critical component of success. By partnering with ambitious founders, Brand Fund 1 seeks to nurture startups in sectors such as technology, B2B SaaS, and product development. The fund's approach includes providing immersive two-monthly reports, access to an industry-leading investor portal, and invitations to networking and educational events, fostering a collaborative ecosystem for portfolio companies. Brand Fund 1's portfolio companies include Marloo, which secured a NZD $2.7 million investment in a Pre-Seed - II round on September 9, 2025, co-invested by Blackbird Ventures, Co Ventures, and several angel investors. The fund's commitment to brand-driven growth strategies has led to significant achievements, including a 4x return at 175% of investment within 1.5 years, demonstrating its effective approach to scaling early-stage companies in New Zealand's dynamic startup landscape.

Investment Focus

• High-growth potential
• Strong brand development focus
• Innovative business models

Portfolio Companies