Brand Velocity Group
Overview
Brand Velocity Group (BVG) is a diversified investment platform headquartered in New York City, focusing on consumer branded businesses. The firm leverages its operational expertise, in-house marketing resources, and strategic partnerships to accelerate growth and enhance value for its portfolio companies. BVG's investment approach emphasizes a thoughtful consideration of human capital, recognizing the critical role of employees in driving success. The firm's investment strategy encompasses various stages, including growth, late stage, and pre-IPO, with a typical investment size ranging from $5 million to $50 million. BVG's geographical focus is primarily on the United States, targeting industries such as fashion, apparel, sports, entertainment, and consumer goods. The firm has established strategic partnerships with specialty brand marketing agencies to develop and execute marketing plans across its investments. Additionally, BVG leverages its extensive networks in sports and entertainment to create value-added partnerships with athletes, teams, leagues, celebrities, and other businesses. BVG's investment philosophy includes a unique program called 'Share the Gains,' where the firm allocates 10% of its total carried interest pool in every investment to the employees of the portfolio company. This initiative ensures that all employees share in the financial success of the company, fostering a culture of shared success and alignment of interests. The firm's commitment to enhancing company culture and providing operational support distinguishes it in the private equity landscape, aiming to create long-term value for both investors and portfolio companies.
Investment Focus
- Consumer Branded Businesses
- Growth Potential
- Experienced Management Team
- Scalable Operations
- Strong Market Position
Portfolio Companies
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Unlock full contacts →Frequently asked questions about Brand Velocity Group
What sectors does Brand Velocity Group invest in?
Brand Velocity Group invests in Consumer Goods, Entertainment, Fashion, Apparel and Sports, and is based in New York, United States. Brand Velocity Group is listed as a private equity in the ConnectSafely investor database.
What stage does Brand Velocity Group invest at?
Brand Velocity Group backs companies at Growth, Late Stage and Pre-IPO, writing cheques of 5M - 50M.
Which regions does Brand Velocity Group invest in?
Brand Velocity Group invests across United States.
Who are the partners at Brand Velocity Group?
Team members listed for Brand Velocity Group include Lauren Serota (Chief People & Culture Officer) and Austin Ramos (Founding Partner).
What companies has Brand Velocity Group invested in?
Brand Velocity Group's portfolio includes Jaya Apparel Group and SCORE Sports.
How do I contact Brand Velocity Group?
Brand Velocity Group's contact details — including phone and LinkedIn — are listed in the ConnectSafely investor database, along with its website and the LinkedIn profiles of its partners.
Last updated · Source: ConnectSafely investor database
