Decathlon Pulse

Overview

Decathlon Pulse is the investment arm and start-up studio of Decathlon, dedicated to building new long-term growth engines and accelerating Decathlon's ambition to move people through the wonders of sport. As an independent entity within Decathlon, Decathlon Pulse builds, invests in, and acquires forward-thinking companies that complement Decathlon Group's strategic ambitions and are shaping the global sports ecosystem for the better. The entity focuses on three main levers: building and scaling ideas and concepts with strong potential to create standalone new businesses, investing as a shareholder in highly innovative companies, and acquiring strong and forward-looking sports brands and sporting goods retailers. Through these initiatives, Decathlon Pulse aims to diversify Decathlon's ability to drive impact and lead change in the sports industry. In October 2024, Decathlon Pulse partnered with unspun, a fashion-tech company, to deploy unspun's 3D weaving technology, Vega™, across Europe. This partnership centers around the investment and a multi-year offtake agreement through 2030, aiming to scale unspun's 3D weaving technology throughout the region. The exact terms of the deal are undisclosed. In October 2024, Decathlon Pulse also invested in Rebike Mobility, a leader in the DACH (Germany, Austria, and Switzerland) region for the refurbishment and sale of 'as new' second-hand electric bikes. This investment aims to facilitate the scaling of the sale of refurbished e-bikes in Europe, aligning with Decathlon's strategy to promote sustainable transportation through reuse and refurbishment. Additionally, Decathlon Pulse has partnered with OSS Ventures, a venture builder specializing in industrial operations and digital intelligence, to support software solutions rooted in real manufacturing use cases and designed to work across borders and sectors. This partnership aims to contribute to more agile, resilient, and responsible industrial operations in Europe, the United States, and beyond. Through these strategic partnerships and investments, Decathlon Pulse continues to drive innovation and growth in the sports and retail sectors, reinforcing Decathlon's commitment to sustainability and technological advancement in the industry.

Investment Focus

• Innovative solutions in sports and retail sectors
• Alignment with Decathlon's strategic ambitions
• Potential for long-term growth and impact
• Commitment to sustainability and circular economy principles
• Technological advancement in manufacturing and e-commerce
• Scalability in European and global markets
• Strong management teams with a clear vision
• Ability to complement Decathlon's existing operations
• Focus on customer-centric products and services
• Demonstrated market demand and potential for adoption

Portfolio Companies