Equitrust

Overview

Equitrust, established in 2015 as the corporate venture capital arm of Choueiri Group, focuses on investments that drive digital transformation in the Middle East and Africa. The firm primarily targets Seed to Series B-stage startups, aiming to support entrepreneurs in building sustainable companies and creating long-term value. Equitrust's investment strategy emphasizes sectors such as ad-tech, e-commerce, e-commerce enablers, B2C marketplaces, ed-tech, fintech, and SaaS. The firm has a history of investing in companies like Feel22, a leading online beauty destination in Lebanon, and ArabyAds, a performance marketing solutions provider in the MENA region. Equitrust's portfolio companies have collectively achieved significant revenue growth, with some surpassing $100 million in combined revenue. The firm operates with a strong network of strategic investors and mentors, leveraging synergies within its existing portfolio and network to add value to its investments. Equitrust's commitment to the digital economy is evident in its focus on sectors that are pivotal to the region's technological advancement and economic development. The firm's approach combines strategic investments with active support to help portfolio companies scale and succeed in the competitive Middle Eastern and African markets. Equitrust's dedication to fostering innovation and entrepreneurship aligns with Choueiri Group's broader mission to lead in media representation and related sectors across the MENA region. Through its investments, Equitrust contributes to the growth and diversification of the regional economy, supporting the emergence of new industry leaders and enhancing the digital landscape. The firm's strategic focus and active involvement in its portfolio companies underscore its role as a key player in the venture capital ecosystem of the Middle East and Africa. Equitrust's ongoing efforts reflect a commitment to driving positive change and economic development through targeted investments in high-potential startups.

Investment Focus

• Strong business legacy
• Digital transformation focus
• Seed to Series B-stage startups

Portfolio Companies