Fluid Ventures
Overview
Fluid Ventures is a venture capital firm dedicated to fostering the growth of direct-to-consumer (D2C) brands originating from India. The firm invests in visionary entrepreneurs who are creating innovative, digital-first consumer brands that aim to drive positive changes in consumer behavior. By focusing on D2C startups, Fluid Ventures seeks to empower businesses that are redefining traditional retail models and establishing strong connections with consumers. The firm's investment strategy centers on early-stage D2C companies that have successfully executed proof of concept and achieved customer validation in their respective markets. Fluid Ventures typically invests between INR 1 to 3 Crores in these startups, with plans to participate in follow-on investment rounds as the companies progress. The firm emphasizes co-investing with like-minded investors and prefers to take on the role of a lead investor in these ventures. Fluid Ventures has built a diverse portfolio of companies across various sectors. Notable investments include WallMantra, a home decor and furnishing startup that raised Rs 2 Crore in seed funding from Fluid Ventures in December 2021. Other portfolio companies encompass Shumee, a sustainable wooden toys brand; Eske Paris, a premium fashion and luxury accessories brand; and Bummer, an innerwear and loungewear brand. These investments reflect Fluid Ventures' commitment to supporting innovative D2C brands that are poised for growth and success in the global market.
Investment Focus
- Solving real-world problems
- Proof of concept
- Customer validation
- Defined competitive advantages
Portfolio Companies
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Unlock full contacts →Frequently asked questions about Fluid Ventures
What sectors does Fluid Ventures invest in?
Fluid Ventures invests in Consumer Goods, Retail, E-commerce, Beauty, Fashion and Toys, and is based in Haryana, India. Fluid Ventures is listed as a venture capital in the ConnectSafely investor database.
What stage does Fluid Ventures invest at?
Fluid Ventures backs companies at Seed and Early Stage, writing cheques of 1.2M - 3.6M.
Which regions does Fluid Ventures invest in?
Fluid Ventures invests across India.
Who are the partners at Fluid Ventures?
Team members listed for Fluid Ventures include Dhianu Das (General Partner) and Manish Aggarwal (General Partner).
What companies has Fluid Ventures invested in?
Fluid Ventures's portfolio includes Bummer, WallMantra, Shumee and Eske Paris.
How do I contact Fluid Ventures?
Fluid Ventures's contact details — including LinkedIn — are listed in the ConnectSafely investor database, along with its website and the LinkedIn profiles of its partners.
Last updated · Source: ConnectSafely investor database