Forma Capital
Overview
Forma Capital is a venture capital firm investing in sports, consumer, and influence sectors. They back founders, athletes, and cultural leaders building businesses with the power to define how people play, live, and connect. Their portfolio includes companies like Major League Pickleball, PATH Water, LA Mad Drops, Bravo Sierra, Flaus, and Blox Snacks. The team comprises Managing Partner Elia Infascelli, Partner Mary Owen, Partner Bruce Popko, Principal Harrison Murray, and Partners Josh Allen, Josh Feine, and Nick Orzano. Forma Capital focuses on early-stage investments, supporting companies through influential partnerships. They aim to identify and invest in businesses with the potential to lead their categories, particularly in the intersection of culture, commerce, and community. Their approach combines capital investment with strategic guidance to foster growth and innovation. The firm's portfolio highlights include Major League Pickleball, a professional pickleball league; PATH Water, a sustainable water brand; LA Mad Drops, a professional esports organization; Bravo Sierra, a personal care brand; Flaus, a fashion brand; and Blox Snacks, a healthy snack company. These investments reflect Forma Capital's commitment to supporting diverse and innovative businesses across various sectors.
Investment Focus
- Innovative business models
- Strong leadership teams
- Scalable growth potential
Portfolio Companies
Reach Forma Capital directly
Verified work email, phone and LinkedIn for the full team — one spreadsheet, one payment, yours to keep.
Unlock full contacts →Frequently asked questions about Forma Capital
What sectors does Forma Capital invest in?
Forma Capital invests in Consumer, Sports and Influence, and is based in California, United States. Forma Capital is listed as a venture capital in the ConnectSafely investor database.
What stage does Forma Capital invest at?
Forma Capital backs companies at Seed, Early Stage, Series A, Series B and Growth.
Which regions does Forma Capital invest in?
Forma Capital invests across United States.
What companies has Forma Capital invested in?
Forma Capital's portfolio includes Bravo Sierra, Major League Pickleball, PATH Water, LA Mad Drops, Flaus and Blox Snacks.
How do I contact Forma Capital?
Forma Capital's contact details — including LinkedIn — are listed in the ConnectSafely investor database, along with its website and the LinkedIn profiles of the team.
Last updated · Source: ConnectSafely investor database
