Friheden Invest A/S
Overview
Friheden Invest A/S is a family office established by Niels Martinsen, the founder and owner of IC Group A/S, a leading Scandinavian fashion company. The office manages wealth generated from the fashion industry and allocates capital across various funds and direct minority stakes in consumer, lifestyle, and other growth-oriented companies. Friheden Invest currently owns 66% of IC Group A/S, which includes brands such as Tiger of Sweden and By Malene Birger. In addition to its holdings in IC Group A/S, Friheden Invest actively invests directly in companies within the lifestyle sector at both venture and growth stages. The firm's investment strategy focuses on sectors such as fashion, e-commerce, technology, food and beverage, home goods, and more. Friheden Invest takes an active role in the companies it invests in, forming close relationships with management and providing support through industry experience, operational expertise, and strategic industry relationships. The firm's portfolio includes investments in various companies, such as Ron Dorff, a brand that combines Swedish functionality with French style in bodywear; Rebelle, a European online marketplace for luxury second-hand fashion; Homemate, a provider of ready-to-cook meals; ARKK Copenhagen, a Nordic sneaker brand; Boost, a Nordic technology company offering fashion and beauty products online; and Zliide, a Danish startup enabling smartphone-based in-store purchases. Friheden Invest's approach emphasizes sustainable growth and innovation within the lifestyle sector, leveraging its extensive industry knowledge and network to support the success of its portfolio companies.
Investment Focus
- High growth potential
- Active management involvement
- Alignment with lifestyle sector trends
- Sustainable business practices
- Innovative business models
- Scalable operations
- Experienced management teams
- Strong market positioning
- Clear exit strategies
- Potential for international expansion
- Competitive differentiation
- Positive social impact
- Financial stability
- Regulatory compliance
- Technological adaptability
- Customer-centric approach
- Brand recognition
- Operational efficiency
- Market demand
- Profitability potential
Portfolio Companies
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Unlock full contacts →Frequently asked questions about Friheden Invest A/S
What sectors does Friheden Invest A/S invest in?
Friheden Invest A/S invests in Financial Services, Technology, Energy, Consumer Goods, Real Estate and Telecommunications, and is based in Hørsholm, Denmark. Friheden Invest A/S is listed as a family office in the ConnectSafely investor database.
What stage does Friheden Invest A/S invest at?
Friheden Invest A/S backs companies at Early Stage and Growth, writing cheques of 1M - 50M.
Which regions does Friheden Invest A/S invest in?
Friheden Invest A/S invests across United Kingdom, Germany, France, Italy, Denmark and Switzerland.
Who are the partners at Friheden Invest A/S?
Team members listed for Friheden Invest A/S include Laust Johnsen (CEO).
What companies has Friheden Invest A/S invested in?
Friheden Invest A/S's portfolio includes Ron Dorff, Rebelle, Homemate, ARKK Copenhagen, Boost and Zliide.
How do I contact Friheden Invest A/S?
Friheden Invest A/S's contact details — including LinkedIn — are listed in the ConnectSafely investor database, along with its website and the LinkedIn profiles of its partners.
Last updated · Source: ConnectSafely investor database
