Greens Ventures

Overview

Greens Ventures is a venture capital firm based in Stockholm, Sweden, focusing on investing in Nordic pre-seed startups. The firm specifically targets founders who are alumni of successful unicorn companies, aiming to leverage their experience and networks to foster the next generation of Nordic startups. Greens Ventures is composed of over 50 Spotify alumni who have come together to support emerging entrepreneurs in the region. Many of the team members remain active operators at rapidly growing companies across various disciplines, providing hands-on experience and domain expertise to their portfolio companies. Their motivation is to share their collective knowledge, open their networks, and pay it forward to new founders. The firm's investment strategy involves being the first investor in early-stage companies, often joining alongside friends and family during the stealth phase. This approach is based on personal recommendations from previous colleagues within their network. Greens Ventures typically invests between €25,000 and €50,000 in each startup, focusing on sectors such as fintech, IT & software, marketplace & e-commerce, and gaming. Their geographical focus includes Denmark, Finland, Norway, and Sweden, aligning with their commitment to supporting the Nordic startup ecosystem. In terms of portfolio companies, Greens Ventures has invested in Serverpod, an open-source application server developed in Dart for the Flutter community. Serverpod offers scalable solutions by automatically generating code, providing logging, and integrating with databases and caching services. This investment reflects Greens Ventures' dedication to supporting innovative technology solutions within the Nordic region.