Grupo Primo

Overview

Grupo Primo is a Brazilian private investment firm founded by financial influencer Thiago Nigro, focusing on diverse investment opportunities. The firm operates as a conglomerate with nearly 20 brands, including 'O Primo Rico,' 'Viver de Renda,' 'Spiti,' and 'Finclass,' aiming to democratize access to financial knowledge and education. Through proprietary channels and technology, Grupo Primo distributes high-quality content and facilitates its application across various market segments. The firm's digital reach includes over 20 million followers and subscribers across platforms like Meta and Google, with 200,000 students enrolled in courses and platforms. In 2021, the firm's revenue from course subscriptions reached R$ 130 million. Grupo Primo's investment strategy encompasses a wide range of asset classes, including private equity, venture capital, real estate, commodities, crypto, hedge funds, infrastructure, fixed income, distressed and special situations, ESG and impact investing, and collectibles & art. The firm invests across various stages, from seed to pre-IPO, buyouts, turnarounds, and distressed assets. Geographically, Grupo Primo focuses on Brazil, with investments spanning multiple industries such as technology, healthcare, real estate, financial services, consumer goods, media, education, energy, telecommunications, transportation, agriculture, manufacturing, retail, hospitality, and construction. The firm's investment sizes range from $1 million to $50 million, depending on the opportunity and sector.