Yanagi Capital Partners

Overview

Yanagi Capital Partners is a private equity firm based in Tokyo, Japan, dedicated to assisting Japanese middle-market consumer companies in expanding internationally. The firm manages a $300 million fund, targeting investments ranging from $10 million to $50 million, and offers both minority and majority equity stakes. Yanagi Capital Partners leverages its affiliations with CP Group and CTBC Financial Holding to provide portfolio companies with access to extensive networks and resources across Asia, North America, and Europe. The firm's investment strategy emphasizes supporting strong brands with defensible market positions, ensuring optimal risk-return profiles for limited partners. Yanagi Capital Partners maintains a selective and disciplined approach, focusing on sectors where Japanese consumer products hold a premium in key markets outside Japan, particularly in Asia. The firm is committed to active ownership, assisting portfolio companies in cross-border expansion, margin improvement, and capital efficiency by leveraging its robust industry expert network and global footprint. Yanagi Capital Partners' investment philosophy centers on patient capital, following fundamental long-term consumer trends across cycles while avoiding speculative plays. The firm invests responsibly, focusing on sustainability, impact, and transparent governance as real long-term value contributors. By combining its expertise with the strategic strengths of CP Group and CTBC, Yanagi Capital Partners aims to drive growth and value creation for its portfolio companies in the global market.

Investment Focus

• Strong brand with defensible market position
• Focus on consumer-facing sectors with premium in key markets outside Japan
• Commitment to international expansion
• Alignment with sustainability and transparent governance principles

Portfolio Companies