ITV AdVentures Invest

Overview

ITV AdVentures Invest is the corporate venture capital arm of ITV, focusing on investing in innovative media and entertainment companies. The firm seeks to support early and later-stage businesses operating in the consumer sector across the United Kingdom. By leveraging ITV's extensive media reach, ITV AdVentures Invest aims to help these companies scale through strategic media partnerships. The firm's investment strategy involves taking minority stakes in early-stage digital and direct-to-consumer businesses, alongside venture capital investment, in return for advertising inventory across ITV’s range of channels and ITVX. This approach, known as Media for Equity, provides startups with the opportunity to build brand awareness and reach a broad audience through ITV's platforms. Since its inception, ITV AdVentures Invest has built a diversified portfolio of high-growth and innovative brands. Notable investments include Resi, a UK-based architectural platform; THIS™, a plant-based meat company; and carwow, Europe's largest new car marketplace. These investments demonstrate ITV AdVentures Invest's commitment to supporting companies that are redefining their respective industries and driving consumer engagement through innovative solutions.

Investment Focus

• Early-stage digital and direct-to-consumer businesses seeking media partnerships for brand scaling

Portfolio Companies