Jason Fairchild

Overview

Jason Fairchild is an angel investor specializing in digital marketing and ad tech sectors. He is the co-founder and CEO of tvScientific, a Connected TV (CTV) advertising and attribution platform. Under his leadership, tvScientific has developed a self-managed solution that combines direct media buying with comprehensive measurement and attribution, enabling businesses to purchase CTV inventory and achieve measurable outcomes similar to digital ads. Prior to founding tvScientific, Fairchild served as co-founder and Chief Revenue Officer at OpenX, where he played a pivotal role in scaling the company's annual revenue to over $700 million. During his tenure at OpenX, he introduced several industry-changing technologies, including the first programmatic ad exchange for digital media and the development of Header Bidding technology, which has become a standard in programmatic digital media across various formats. Before OpenX, Fairchild was an early executive at GoTo.com/Overture, where he was responsible for developing the 'paid layer' search product that attracted major partners like MSN, AOL, and Yahoo. He also held global business development roles at Claria and EarthLink Network. Fairchild holds six patents in behavioral technology and search, with several more pending in areas such as audience data aggregation, CTV attribution, and social/influencer commerce. He is also an investor and advisor in several emerging technology companies, including QuickFrame, Boom Payments, Recrue Media, RideZiro, and Binary Advertising. He earned his education at The Ohio State University. In addition to his professional endeavors, Fairchild is an active contributor to industry discussions on performance advertising and the evolution of TV advertising. He has been featured in various publications, including the Los Angeles Times, where he discussed the shift in marketing to outcome-based advertising, particularly in TV. He emphasized the transition of TV into a performance channel akin to search and social media, focusing on measurable outcomes like revenue and sales. Fairchild's insights also highlight the democratization of TV advertising, making it more accessible and measurable for businesses of all sizes. Fairchild's expertise and leadership in the ad tech industry have established him as a recognized figure in the field, with a proven track record of innovating and scaling new technologies and business models at the intersection of media and technology. His contributions continue to influence the digital marketing landscape, particularly in the realm of Connected TV advertising and attribution.