Jesper Ribacka

Overview

Jesper Ribacka is a Swedish entrepreneur and investor specializing in technology and media sectors. He has over 15 years of experience in digital marketing, search engine optimization (SEO), and affiliate business models. In 2015, he co-founded Ribacka Group AB, which became Sweden's largest betting affiliate and was acquired by Better Collective in 2018. Following the acquisition, Ribacka served as director of Better Collective Sweden and sat on the affiliate’s nomination committee. In 2020, he launched Ribacka Media, a US-focused affiliate marketing company that runs major sports communities, including Bettor In Green. In 2025, Ribacka joined Gentoo Media's board of directors, bringing his expertise in digital marketing and affiliate business models to the company. He holds 5,802,772 shares in Gentoo Media directly and through capital insurance funds. Ribacka's investment firm, Ribacka Invest, focuses on patient capital for sustainable growth, investing in well-managed companies with solid fundamentals and long-term potential. The firm has over 500 million SEK in assets under management and has made more than 30 investments across sectors such as technology, digital marketing, entertainment, and real estate. Ribacka's investment philosophy emphasizes close collaboration with founders and management teams, focusing on sustainable business models and profitability, and adhering to Nordic values of transparency and trust. His portfolio includes companies in technology and AI, digital marketing, entertainment, and real estate, reflecting his commitment to sustainable growth and responsible business practices.

Investment Focus

• Well-managed companies with solid fundamentals
• Sustainable business models
• Long-term potential

Portfolio Companies