JJ Chai — Contact Email, Phone & Partners

Overview

JJ Chai is the CEO and co-founder of Rainforest, an e-commerce brand aggregator headquartered in Singapore. Rainforest specializes in acquiring and scaling Asia-based brands that sell on Amazon, focusing on categories such as home goods, personal care, and pet products. The company aims to provide well-deserved exits for brand owners and enhance the growth of their brands through a world-class team. Prior to founding Rainforest, JJ held several leadership positions in prominent companies. He was the Senior Vice President of Growth & Strategy at Carousell, a leading online marketplace in Southeast Asia. Before that, he served as the Managing Director of Southeast Asia & India and Head of APAC Host Operations at Airbnb, where he played a pivotal role in establishing and expanding Airbnb's presence in the region. JJ also worked at McKinsey & Company as a junior partner and began his career as a product manager at Buildfolio Technologies. JJ is an active angel investor, supporting startups in Southeast Asia. His investment portfolio includes companies like Intellect, a mental health startup, and Unravel Carbon, a decarbonization platform. He has also invested in The Wild Ventures, a house of sustainable brands, and Ottodot, a company that secured $1.65 million in seed funding in October 2025. His investments span various sectors, including artificial intelligence, information technology, and real estate, with a focus on early-stage companies in Singapore, Thailand, and Indonesia.

Investment Focus

Early-stage companies
Focus on artificial intelligence, information technology, and real estate sectors
Based in Singapore, Thailand, or Indonesia

Portfolio Companies

IntellectOttodotUnravel CarbonThe Wild Ventures

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Frequently asked questions about JJ Chai

What sectors does JJ Chai invest in?

JJ Chai invests in Real Estate, Artificial Intelligence and Information Technology, and is based in Singapore. JJ Chai is listed as a angel investor in the ConnectSafely investor database.