Jordanes Investments AS

Overview

Jordanes Investments AS is a Norwegian private investment firm specializing in Scandinavian consumer brands. The firm focuses on owning and developing iconic brands within the resilient consumer space of essential products and services. They partner with a select group of ambitious owners and management teams to drive sustainable transformative growth of their businesses. Jordanes believes in fast decision-making based on management’s industry expertise and entrepreneurial skills, supported by sound investment practices. They pursue both organic and acquisition-led opportunities to exploit the full potential of their consumer brands, emphasizing innovations and rejuvenation as key tools to enhance relevance and the potential of heritage brands. Since its inception in 2007, Jordanes has acquired more than 20 companies, creating a portfolio with a combined turnover of approximately NOK 6 billion and over 2,400 employees across Norway, Sweden, Denmark, and Estonia. Their portfolio includes brands such as Synnøve, Sørlandschips, Peppes Pizza, Bodylab, and Elle Basic. Jordanes operates across four segments: Branded Foods, Casual Dining, Fitness & Beauty, and International Brands. They are committed to disciplined governance, transparency, and long-term value creation, aiming to make people proud to work with them and to be part of Jordanes. In 2024, Jordanes announced its intention to launch an initial public offering and apply for a listing on the Oslo Stock Exchange, marking a significant milestone in their growth trajectory. The IPO is expected to include an offering of new shares to raise gross proceeds of approximately NOK 1,500 million, along with a potential limited secondary offering by certain existing shareholders. The net proceeds from the sale of new shares will be used to strengthen the Group's balance sheet for increased flexibility and to accelerate strategic growth opportunities. This move is anticipated to position Jordanes well for future growth, benefiting shareholders, employees, and customers alike.

Investment Focus

• Ownership of one or more brands with sustainable brand equity and strong consumer recognition
• Affordable products and services purchased on a frequent basis
• Operations in non-cyclical markets not driven by short-term trends
• Exposure to sectors with strong secular tailwinds
• Profitability with a clear and easy-to-understand value proposition
• Annual sales between EUR 15 million and EUR 100 million

Portfolio Companies