Jordy Kool

Overview

Jordy Kool is a seasoned entrepreneur and investor with a diverse portfolio spanning fitness and health, technology, and media sectors. He is the co-founder and co-CEO of Urban Gym Group, a prominent fitness chain in the Netherlands, which includes brands like TrainMore, Clubsportive, and High Studios. Under his leadership, Urban Gym Group has expanded to over 30 gyms across major Dutch cities, offering unique fitness experiences that blend community, music, and art. In addition to his role at Urban Gym Group, Kool is the founder of Iron Asset Management, his own family office, through which he invests in innovative companies across various sectors. His investment strategy focuses on early to late-stage companies, with investment sizes ranging from $1 million to $50 million. Kool's expertise lies in scaling businesses, international expansion, and leading transformations, making him a valuable advisor and investor in the sectors he engages with. Kool's career also includes significant achievements in the IT sector. As CEO and chairman of Infotheek Group, he grew the company from €55 million to €1 billion in turnover. His experience in mergers and acquisitions, product development, and leadership has been instrumental in his success as an investor and entrepreneur. Kool is also the founder and chairman of IT4Kids, a foundation that enables children from families with fewer financial means to participate in sports, reflecting his commitment to social responsibility and community engagement.

Investment Focus

• Innovative business models
• Scalable operations
• Strong management teams
• Potential for international expansion
• Alignment with personal values and interests

Portfolio Companies