Lance East Office
Overview
Established in 2021, Lance East Office is the family office of Perth-based gaming and technology entrepreneur Laurence Escalante. The office manages and grows his private interests, investments, and philanthropic activities. The family office focuses on financial and asset management, commercial and legal areas, procurement and investment disciplines, and philanthropy. The team supports the principal in all facets of his business and personal life, as well as fostering the family's legacy. Lance East Office has been involved in several notable investments, including a $12 million round in financial wellness platform WeMoney and a strategic stake in AI surveillance firm icetana. The office is also active in motorsport sponsorship and owns Lance East Aviation. Known for its agile, founder-friendly approach, Lance East supports long-term value creation and social impact initiatives, primarily in Western Australia.
Investment Focus
- Preference for early-stage to late-stage investments
- Focus on technology, gaming, fintech, and motorsports sectors
- Geographical focus on Australia, United States, and select Asian markets
- Interest in both private equity and venture capital opportunities
- Alignment with philanthropic and social impact initiatives
Portfolio Companies
Reach Lance East Office directly
Verified work email, phone and LinkedIn for the full team — one spreadsheet, one payment, yours to keep.
Unlock full contacts →Frequently asked questions about Lance East Office
What sectors does Lance East Office invest in?
Lance East Office invests in Technology, Healthcare, Energy, Real Estate, Telecommunications and Media, and is based in Cottesloe, Australia. Lance East Office is listed as a family office in the ConnectSafely investor database.
What stage does Lance East Office invest at?
Lance East Office backs companies at Early Stage, Growth and Late Stage, writing cheques of 1M - 50M.
Which regions does Lance East Office invest in?
Lance East Office invests across United States, United Kingdom, Canada, Germany, Japan and Australia.
Who are the partners at Lance East Office?
Team members listed for Lance East Office include Lance East (Founder) and Alfa Aminudin (Chief Operating Officer).
What companies has Lance East Office invested in?
Lance East Office's portfolio includes iCetana, WeMoney and Lance East Aviation.
How do I contact Lance East Office?
Lance East Office's contact details — including phone and LinkedIn — are listed in the ConnectSafely investor database, along with its website and the LinkedIn profiles of its partners.
Last updated · Source: ConnectSafely investor database
