Martin Larsson

Overview

Martin Larsson is a Swedish entrepreneur and co-founder of Addnature, a leading e-commerce company specializing in outdoor and adventure products. Addnature offers a wide range of products for activities such as skiing, camping, hiking, trail running, cycling, and training. The company is known for its commitment to quality and customer service, aiming to help customers realize their adventure dreams. Addnature is part of Vartex AB, with its headquarters located at Batterivägen 14, 432 32 Varberg, Sweden. In addition to his role at Addnature, Martin Larsson has been involved in several strategic investments and acquisitions. In 2017, he, along with his co-founders, became the third-largest shareholder in ISBJÖRN of Sweden, a premium outdoor children's clothing and accessories manufacturer. This investment aimed to support ISBJÖRN's expansion in Scandinavia, Europe, and China. The founders' expertise in the outdoor industry and e-commerce was seen as a valuable asset for ISBJÖRN's growth. Furthermore, in 2016, Martin Larsson and his co-founders acquired CaMa Gruppen AB, an e-commerce company specializing in carpets and hats, through their company CaMa Intressenter AB. This acquisition was part of their strategy to diversify their investments and leverage their experience in e-commerce to drive growth in new segments. The founders' combined experience in the outdoor and e-commerce sectors has been instrumental in their investment decisions and the success of their ventures.

Portfolio Companies