Manixer

Overview

Manixer is a Geneva-based private equity firm specializing in value-add investments and corporate advisory services, primarily focusing on Swiss private companies and high-yielding real estate opportunities. The firm was established and is led by Marwan Naja, a private equity investor with over twenty years of experience, including positions as Managing Director - Private Equity at Deutsche Bank and Head of Private Equity at Pictet & Cie. Manixer invests its partners' capital in proprietary projects backed by excellent management teams and entrepreneurs, and also provides advisory and portfolio management services to partners, mainly family offices, concerning their portfolios of direct investments. The firm's investment strategy involves sourcing and structuring direct investments primarily in companies based in Switzerland. Manixer seeks opportunities with the following characteristics: positive EBITDA, consistent profitability, understandable business models, and excellent entrepreneurs and managers leading the company prior to investment. The firm aims to acquire a majority stake to have a decisive voice in the companies it invests in but also considers minority investments with a long-term investment horizon through partners who share its values. Manixer avoids investments in start-ups, turnaround situations, loss-making businesses, complicated business models, and firms that require a post-investment change in senior management. Manixer's portfolio includes a selection of Swiss private companies and high-yielding real estate investments. Notable investments include Dina, a Swiss IT services leader focused on mid-market Swiss companies and public governmental entities; Solasa Group, a national Swiss leader providing sales and maintenance services for white goods and turnkey residential laundry services; HUUS Hotel Gstaad, an adventure-focused 4-star superior hotel in Gstaad; Alpine Lodge, a 3-star plus hotel in Gstaad-Saanen; Bellevue Education, which owns and operates thirteen private schools in the United Kingdom and Switzerland; and New College of the Humanities, a first-class independent college based on the Ivy League model of education. Manixer's approach combines strategic insight with global execution capabilities, offering independent advice, tailored solutions, and a relentless commitment to excellence across every stage of a transaction. The firm's focus on value-add investing and corporate advisory services has established it as a trusted partner for entrepreneurs, family offices, and international corporations seeking to enhance the value and growth of their investments in Switzerland.

Investment Focus

• Positive EBITDA
• Consistent profitability
• Understandable business model
• Excellent management team

Portfolio Companies