Mayfair Capital Partners

Overview

Mayfair Capital Partners is a private equity firm that invests in high-growth, market-leading companies, providing growth capital and strategic support to enable businesses to broaden their reach and better serve their customers. The firm focuses on partnering with exceptional management teams to enhance the inherent strengths of the company's people and products, aiming to invest in the brand and maximize the long-term value of the business. Mayfair's independence and sophisticated multi-family office capital base create structural advantages compared to traditional private equity fund structures, offering flexibility, patience, and a supportive approach. The firm's investment strategy targets control buyout opportunities in businesses with $10 million to $30 million of EBITDA or non-control growth equity investments in companies at or near EBITDA break-even. Mayfair primarily invests in high-margin, category-leading companies with sustainability attributes in consumer products and services, business services, software and tech-enabled services, and health & wellness-related end markets. The firm seeks to partner with management teams of businesses with high margins, market leadership, recurring revenue business models, strong return on assets, and end markets with attractive long-term prospects. Mayfair Capital Partners has a history of investing in high-growth, market-leading companies, such as Tile Redi Holdings, LLC, a manufacturer of highly engineered, patented shower product solutions. The firm has also invested in Baseline Fitness, a leading franchisee of Planet Fitness health clubs, and Innovative Display Works, a designer and distributor of mission-critical refrigeration and display units. Mayfair's investment philosophy emphasizes flexibility, patience, and a supportive approach, aiming to create long-term value by focusing on alignment of goals and incentives with management teams.

Investment Focus

• High-margin businesses
• Market leadership
• Recurring revenue models
• Strong return on assets
• Attractive long-term prospects
• Sustainability attributes and ESG commitments

Portfolio Companies