Mikaël Froger — Email, Phone & Partners

Overview

Mikaël Froger is a French entrepreneur and angel investor, best known for founding Lengow, a leading e-commerce automation platform. Established in 2009, Lengow offers a SaaS solution that enables online retailers to optimize their product listings across various e-commerce channels, including comparison shopping sites, marketplaces, affiliate platforms, retargeting, and social networks. The platform serves over 3,500 clients in 45 countries, including major brands like L'Oréal and Made.com. Under Froger's leadership, Lengow has secured significant funding to support its growth and international expansion. In 2015, the company raised €10 million in a Series B funding round, with investments from Serena Capital, BPI, and Alven Capital. This capital was intended to strengthen Lengow's presence in the UK, Germany, Asia, and the United States. In 2021, Marlin Equity Partners acquired a majority stake in Lengow, further bolstering its global reach and innovation capabilities. Froger's investment philosophy centers on empowering e-commerce businesses to enhance their visibility and profitability through innovative technology solutions. His strategic focus on international expansion and continuous product development has positioned Lengow as a key player in the e-commerce automation sector, supporting retailers in navigating the complexities of the digital marketplace.

Investment Focus

Innovative e-commerce solutions
Scalable business models
International growth potential
Experienced management teams
Strong market demand

Portfolio Companies

Made.comL'OréalBrandAlleyLa RedouteDecathlonFnac.com3 SuissesDartyCastorama

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Frequently asked questions about Mikaël Froger

What sectors does Mikaël Froger invest in?

Mikaël Froger invests in Technology, Retail, Software, HealthTech, FoodTech and EdTech, and is based in Loire-Atlantique, France. Mikaël Froger is listed as a angel investor in the ConnectSafely investor database.