Misbah Ashraf

Overview

Misbah Ashraf is an angel investor and entrepreneur based in Bengaluru, India. He co-founded Jar, a fintech platform that helps individuals build a habit of saving by investing in digital gold regularly. Jar focuses on micro-savings in digital gold, a secure and inflation-resistant asset, using automation and behavioral finance techniques to encourage saving habits without overwhelming users with financial jargon. Prior to Jar, Misbah co-founded Marsplay, a community-focused e-commerce platform for beauty and fashion accessories, which was acquired by Foxy. He has also worked with global companies like Spangle Inc., Pulse.qa, and Pursuit, leading product and growth initiatives. Misbah's investment focus includes sectors such as technology, e-commerce, fintech, consumer goods, media, education, healthcare, artificial intelligence, machine learning, retail, fashion, beauty, gaming, edtech, and fintech. His investments span various stages, from seed to late stage, and he has invested in companies across multiple countries, including India, the United States, Singapore, Hong Kong, and the United Kingdom. Misbah's approach to investing emphasizes solving real-world problems with simple, user-friendly solutions, creating products that are accessible to everyone, especially those new to financial planning. He has been recognized in Forbes 30 Under 30 Asia for Finance & Venture Category in May 2023 and Forbes 30 Under 30 India for Consumer Tech in January 2023. Misbah's passion lies in building products that users find delightful, bringing order to chaos, solving problems before they surface, and staying focused when the going gets tough.

Investment Focus

• Innovative solutions
• Scalable business models
• Strong founding teams
• Clear market demand
• Sustainable growth potential

Portfolio Companies