MOVE [REPEAT]

Overview

MOVE [REPEAT] is a Singapore-based boutique fitness lifestyle brand collective co-founded by Peter Thew, Alicia Pan, and Allen Law. The company focuses on investing in and building innovative fitness brands, aiming to become Asia's leading boutique fitness provider and redefine wellness across the region. MOVE [REPEAT] has successfully acquired Yoga Movement and STRONG Pilates (Singapore), expanding its portfolio and presence in the fitness industry. The collective's mission is to create, acquire, and distribute boutique fitness brands and modalities across Asia, leveraging an eight-figure reserve to support its growth and expansion plans. MOVE [REPEAT] has grown to over 50 studios across five countries, including Singapore, Hong Kong, Australia, Thailand, and South Korea. The company plans to double its size by 2026 through organic expansion and mergers and acquisitions, capitalizing on the global growth trend in the fitness and wellness industry. MOVE [REPEAT] is also pursuing international expansion into markets such as the United States, New Zealand, and the United Kingdom, with a focus on extending the human health span and promoting holistic wellness. The collective's portfolio includes specialist boutique fitness, wellness, and lifestyle brands, including Yoga Movement and the Singapore franchise for STRONG Pilates. MOVE [REPEAT] is co-founded by Allen Law, a Hong Kong-born entrepreneur with two decades of leadership experience in hospitality, fitness, and wellness companies. Law is also the founder of Park Hotel Group and serves as the chairman of REVL Training, another fitness brand in the MOVE [REPEAT] portfolio. The collective's investment philosophy centers on community building, innovation, and a commitment to promoting an active and healthy lifestyle across Asia. MOVE [REPEAT] continues to explore new opportunities to expand its reach and impact in the fitness and wellness industry, aiming to provide accessible and inclusive fitness experiences to a diverse audience. The company's strategic approach combines organic growth with targeted acquisitions to strengthen its position in the market and achieve its mission of redefining wellness in the region.

Investment Focus

• Innovative fitness brands
• Boutique fitness studios
• Activewear companies
• Health and wellness startups
• Pilates and yoga studios
• Community-focused fitness initiatives
• Franchise opportunities
• Real estate developments related to fitness
• Hospitality ventures with a wellness focus
• Property development projects aligned with fitness and wellness
• Entrepreneurial ventures in the fitness industry
• Corporate strategy initiatives in the fitness sector

Portfolio Companies