Natalie Massenet

Overview

Imaginary Ventures is a New York-based venture capital firm that invests in early-stage opportunities at the intersection of retail and technology. Founded in 2017, the firm focuses on identifying and supporting companies poised to capture industry shifts, particularly in sectors such as e-commerce, fashion, lifestyle, and beauty. Imaginary Ventures partners with entrepreneurs to provide capital, operational expertise, and a robust network to build high-growth companies with sustainable technological advantages. The firm's investment strategy centers on participating in early financing rounds, typically investing between $100,000 and $500,000, to give management teams sufficient time to focus on company growth and product innovation. Imaginary Ventures has a diverse portfolio that includes notable companies such as SKIMS, Mejuri, BRADY, Glossier, Daily Harvest, Farfetch, Reformation, Everlane, Necessaire, and Universal Standard. The firm has grown its assets under management to over $1 billion, reflecting its commitment to supporting visionary founders building generationally defining brands. Imaginary Ventures believes that venture capital is a long-term collaboration with other investors and management teams. The firm aims to be a strategic partner, offering more than just capital by providing strategic and operational support to drive profitable businesses with staying power. This approach has led to several successful exits, including Farfetch, Reformation, and NuOrder, demonstrating the firm's ability to identify and nurture companies with significant growth potential.

Investment Focus

• Tech-enabled brands
• Early-stage companies
• Consumer-focused sectors

Portfolio Companies