Paul Irving

Overview

GTMfund is an early-stage venture capital firm specializing in B2B SaaS investments. Founded in 2020 by Max Altschuler and Scott Barker, the firm leverages a network of over 350 go-to-market (GTM) leaders from prominent companies such as DocuSign, Salesforce, LinkedIn, Snowflake, Okta, and Zoom. This network provides portfolio companies with access to experienced professionals who offer guidance on scaling and revenue generation strategies. The firm focuses on supporting startups with distribution, offering revenue-generating playbooks, top-tier candidates, and comprehensive GTM support. In February 2025, GTMfund raised an oversubscribed $54 million Fund II, surpassing its initial $50 million target. The firm has invested in over 120 portfolio companies, with an average investment size of $500,000. GTMfund employs an operator-led investment approach, leveraging its extensive network of GTM professionals to provide portfolio companies with strategic support in areas like sales, marketing, and customer success. The firm emphasizes the importance of go-to-market strategies as a critical factor in a startup's success, offering hands-on assistance to help founders navigate GTM challenges effectively.

Investment Focus

• Strong product-market fit
• Demonstrated traction
• Scalable business model
• Experienced founding team
• Clear go-to-market strategy
• Potential for rapid growth
• Innovative approach to solving industry problems
• Ability to leverage the firm's GTM network for scaling
• Commitment to building a sustainable and profitable business
• Alignment with GTMfund's investment thesis and values

Portfolio Companies