Percent
Overview
Percent is a private credit marketplace that connects accredited investors with opportunities in asset-backed securities and secured corporate loans. The platform offers investments with potential annualized returns of up to 20%, with deal maturities ranging from 6 to 36 months. Investors can diversify their portfolios through various asset classes and geographies, with deals curated by Percent's team and trusted underwriters. The platform provides transparency by offering access to comprehensive borrower, deal, and market data, allowing investors to track performance and stay informed at every step. In 2023, Percent facilitated over $532 million in investments across 268 deals, setting all-time records for the platform. The company's assets under management (AUM) grew by 53.6% to $350.3 million. A significant portion of the platform's issuance volume was in asset-backed securities, reflecting a strategic focus on collateral-backed structures. In October 2025, Percent announced a strategic joint venture with Pursuit Fund Advisers, an asset manager dedicated to differentiated alternative investments, signaling strong institutional confidence in Percent's origination and structuring capabilities. In February 2026, Percent launched Secondary Markets, a tech-powered secondary marketplace that addresses the industry's challenge of illiquidity. This feature allows investors to buy and sell eligible private credit positions, providing greater flexibility and control over their portfolios. The need for loan-level secondary liquidity is becoming increasingly apparent as private credit assets under management exceeded $2.1 trillion in 2024 and are projected to grow to $4.5 trillion by 2030. By offering this secondary marketplace, Percent aims to enhance the accessibility and liquidity of private credit investments, benefiting both investors and borrowers. Percent's innovative approach to private credit investing has attracted significant attention and investment. In May 2023, the company closed an oversubscribed $30 million Series B funding round, more than doubling its previous funding and bringing its total capital raised to $48.2 million. This investment is expected to fuel Percent's growth and mission to modernize the private credit marketplace. The company's platform continues to evolve, offering new investment vehicles and features to meet the needs of its growing investor base. Overall, Percent's platform provides a streamlined and transparent environment for accredited investors to access private credit opportunities, with a focus on diversification, high yields, and liquidity. The company's strategic initiatives and partnerships position it as a significant player in the evolving private credit landscape, offering innovative solutions to both investors and borrowers.
Investment Focus
- Accredited Investor Status
Portfolio Companies
Reach Percent directly
Verified work email, phone and LinkedIn for the full team — one spreadsheet, one payment, yours to keep.
Unlock full contacts →Frequently asked questions about Percent
What sectors does Percent invest in?
Percent invests in Financial Services, Technology, Healthcare, Energy, Consumer Goods and Real Estate, and is based in New York, United States. Percent is listed as a private investment firm in the ConnectSafely investor database.
What stage does Percent invest at?
Percent backs companies at Growth, Late Stage, Pre-IPO, Buyout, Turnaround and Distressed, writing cheques of 5K - 50K.
Which regions does Percent invest in?
Percent invests across United States, United Kingdom, Mexico and Eastern Europe.
Who are the partners at Percent?
Team members listed for Percent include Lucas Keefer (Vice President).
What companies has Percent invested in?
Percent's portfolio includes B9, Fondimex, Kikin, Plaintiff Investment Funding and SellersFi.
How do I contact Percent?
Percent's contact details — including phone — are listed in the ConnectSafely investor database, along with its website and the LinkedIn profiles of its partners.
Last updated · Source: ConnectSafely investor database
