PGIM Custom Harvest

Overview

PGIM Custom Harvest is a registered investment adviser specializing in tax-efficient investment strategies using exchange-traded funds (ETFs). The firm offers customized portfolio solutions tailored to each client's individual goals, needs, tax situation, and risk profile, aiming to maximize after-tax returns through capital loss harvesting. The firm's investment approach involves creating and managing portfolios invested across asset classes, indices, and custom models. Strategies include both long-only and hedged solutions, such as 50% hedged and 130/30 strategies, utilizing long and short positions in index ETFs to enhance tax alpha. Portfolios are customized to client-selected benchmarks, focusing on minimizing tracking error while capturing tax benefits. As of December 31, 2024, PGIM Custom Harvest managed approximately $5.37 billion in regulatory assets. The firm is part of the global PGIM asset management platform, which offers a wide range of investment products and services to meet the complex needs of high-net-worth investors. The team comprises professionals with extensive experience in ETF and asset management, with more than 65 years of combined expertise in the field.