Pico Alto Ventures

Overview

Pico Alto Ventures is a venture capital firm investing in early-stage companies at the intersection of consumer products, retail, and technology. They seek entrepreneurs with differentiated product vision, deep consumer-centricity, creative fluency, and advantages in technology and data. The firm is based in New York and London. Their investment strategy focuses on identifying and supporting innovative startups that operate at the convergence of consumer products, retail, and technology sectors. By targeting these areas, they aim to foster growth and innovation in industries that are rapidly evolving and have significant market potential. Pico Alto Ventures has invested in companies such as Wright, a bedding company committed to building high-quality products in the U.S. using American materials; Heyday, a skincare brand offering customized facials and products; and Maude, a modern sexual wellness brand providing body-safe essentials. These investments reflect their commitment to supporting entrepreneurs with unique product visions and a strong consumer focus.

Investment Focus

• Differentiated product vision
• Deep consumer-centricity
• Creative fluency
• Advantages in technology and data

Portfolio Companies