Porsche Digital GmbH

Overview

Porsche Digital GmbH is the digital innovation and investment arm of Porsche AG, focusing on digital business models. Established in 2016, it operates as a fully-owned subsidiary dedicated to developing and scaling new digital business models and optimizing existing products. The company leverages its global network of innovation centers to scout promising digital and tech startups, acting as a strategic partner to develop these companies in close collaboration with Porsche's investment arm, Porsche Ventures. Porsche Digital also established the company builder Forward31 in 2019 and started a joint venture with media company Axel Springer in 2018 to create the Berlin-based early-stage startup investor APX. The company's strategy involves identifying and developing digital customer experiences, products, and business areas. With a presence in tech hotspots around the world, including Ludwigsburg, Berlin, Palo Alto, Atlanta, Shanghai, Beijing, Barcelona, Zagreb, and Tel Aviv, Porsche Digital focuses on areas such as artificial intelligence, quantum technology, cybersecurity, deep tech, e-mobility, data services, software and hardware development, innovation, startups, e-commerce, and customer experience. The team works closely with local stakeholders to understand market-specific needs and develop locally optimized solutions. Porsche Digital's investment philosophy centers on supporting promising digital companies in their early and growth phases. By building digital platforms and collaborating with entrepreneurs and visionaries, the company aims to establish and expand digital business models. This approach contributes to Porsche's commitment to digitalization and its position as a leader in the automotive industry. The company's global presence and diverse expertise enable it to stay ahead of technological trends and continuously innovate in the digital realm.

Investment Focus

• Focus on digital business models
• Alignment with Porsche's strategic interests
• Potential for scalability and growth
• Innovative solutions in technology and mobility

Portfolio Companies