Primo Investments

Overview

Established in 1979, Primo Investments is a family-owned hotel ownership and management firm based in Fort Mill, South Carolina. The company began its hospitality endeavors with the independent Oaks Inn motel and has since expanded to manage multiple properties across North and South Carolina, totaling over 600 rooms and employing more than 100 associates. Primo Investments is affiliated with major hotel brands, including Hilton Worldwide, Marriott International, Wyndham Hotel Group, Choice Hotels, Best Western International, and Red Roof. Primo Investments focuses on the management, development, and expansion of hospitality properties, leveraging the vision created by previous generations. The firm's portfolio includes properties such as the Tru by Hilton in Fort Mill, South Carolina, and the Best Western in Rock Hill, South Carolina. The company emphasizes efficient management and value-added investments, aiming to inspire growth through excellent operational and investment strategies. The firm's mission is to inspire growth through excellent operational and investment strategies, with a philosophy that there is an opportunity to add value to any situation through creativity and innovation. Primo Investments continues to strengthen its alliances with world-leading brands in the hospitality industry, reflecting its commitment to growth and excellence in the sector.

Investment Focus

• Focus on hospitality properties
• Interest in management, development, and expansion opportunities
• Alignment with the firm's mission and philosophy

Portfolio Companies