Red Bull Ventures
Overview
Red Bull Ventures is the corporate venture capital arm of Red Bull, established to invest in innovative companies across various industries. The firm focuses on early-stage startups, providing strategic capital and entrepreneurial energy to transformative founders who are ready to challenge conventional limits and disrupt industries. Red Bull Ventures aims to empower groundbreaking ideas that energize industries, inspire communities, and propel the world forward with the spirit of adventure. The investment focus areas of Red Bull Ventures include Media & Entertainment Technologies, Advanced Manufacturing & Supply Chain Solutions, Sports & Human Performance, Digital & Technological Innovation, Consumer Engagement & Retail Innovations, and Sustainability & Environmental Stewardship. The firm seeks to back founders who are daring to reshape their industries by leveraging cutting-edge technologies and innovative approaches. Red Bull Ventures is particularly interested in startups that utilize the latest media and advertising technologies, transform supply chains, promote advanced nutrition and analytics in sports, drive digital transformation, enhance customer experiences, and implement sustainable practices. In September 2025, Red Bull Ventures made a significant investment in APEX, an athlete-backed sports investment firm, as part of the final funding close of its early-stage Elite Performance Fund. This partnership highlights Red Bull Ventures' commitment to supporting innovative ventures in the sports industry and its strategic approach to investing in companies that align with its brand ethos. The collaboration with APEX is expected to provide Red Bull Ventures with opportunities to add value across the portfolio, from distribution and storytelling to innovation at the edge of tech and media.
Investment Focus
- Innovative and disruptive business models
- Alignment with Red Bull's brand ethos
- Early-stage startups with high growth potential
- Focus on technology, sports, and sustainability sectors
Portfolio Companies
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Unlock full contacts →Frequently asked questions about Red Bull Ventures
What sectors does Red Bull Ventures invest in?
Red Bull Ventures invests in Media & Entertainment Technologies, Advanced Manufacturing & Supply Chain Solutions, Sports & Human Performance, Digital & Technological Innovation, Consumer Engagement & Retail Innovations and Sustainability & Environmental Stewardship, and is based in Salzburg, Austria. Red Bull Ventures is listed as a corporate vc in the ConnectSafely investor database.
What stage does Red Bull Ventures invest at?
Red Bull Ventures backs companies at Seed, Early Stage and Growth.
Which regions does Red Bull Ventures invest in?
Red Bull Ventures invests across United States, United Kingdom, Germany, Australia, France and Italy.
Who are the partners at Red Bull Ventures?
Team members listed for Red Bull Ventures include Sabrina Jones (Head of Investment).
What companies has Red Bull Ventures invested in?
Red Bull Ventures's portfolio includes Apex.
How do I contact Red Bull Ventures?
Red Bull Ventures's contact details — including LinkedIn — are listed in the ConnectSafely investor database, along with its website and the LinkedIn profiles of its partners.
Last updated · Source: ConnectSafely investor database