RoasUp

Overview

RoasUp is a performance marketing firm specializing in mobile game marketing and creative development. Founded in 2017 and headquartered in Alexandria, Virginia, the company focuses on attracting paying users to mobile games and apps. RoasUp employs a data-driven approach, utilizing automation and a professional team of marketing experts to scale user acquisition across major ad networks. Their services include multi-channel marketing strategies, creative production, and proprietary optimization tools to enhance return on advertising spend (ROAS). The firm's expertise extends beyond mobile games to e-commerce and brand marketing. RoasUp automates the analysis and management of advertising campaigns and the creation of promotional materials. They have developed a universal platform for creating and A/B testing creatives, effective for both mobile games and e-commerce marketplaces. The company has a diverse portfolio, having worked with over 350 games of different genres and acquired more than 430,000 unique payers monthly. RoasUp's proprietary optimization and automation tool, the RoasUp Dashboard, allows clients to track performance across various ad networks and mobile measurement partners (MMPs). This tool provides insights into campaign performance, enabling quick reactions to changes and ensuring high ROI. The company has a strong presence in the industry, participating in events as expert speakers and panelists to share their knowledge and experience in performance marketing for mobile games and apps.

Investment Focus

• Proven track record in mobile game development
• Scalable user acquisition strategies
• Data-driven marketing approach
• Strong creative capabilities
• Ability to integrate with major ad networks
• Focus on high ROI and performance metrics
• Experience in e-commerce and brand marketing
• Proficiency in A/B testing and creative optimization
• Established user base with potential for growth
• Innovative and adaptable to market trends

Portfolio Companies