Robb McDaniels

Overview

Faction is a technology-enabled management services company that provides a variety of centralized services and technology tools to talent managers. \\FACTION is transforming the talent management ecosystem through a combination of creative services, innovative technology and collaborative culture unseen in traditional management business models. \\FACTION provides it's talent management partners with plug-n-play infrastructure, services and resources that allow them to scale their business much more rapidly than current solutions.\\FACTION'S helps managers reduce their fixed cost, increase the revenue base for their clients and leverage our services and technology platform to become more efficient and effective 'CEO's'​ for their artists.\\FACTION, in collaboration with our launch management partners, has developed a proprietary communication and information sharing platform to streamline a manager's daily operations and interactions with key business partners. It's like Slack & Asana on steroids for talent managers. This technology, along with an in-house incubator to develop the best ideas and brands emanating from the client's minds, illustrates the forward-thinking philosophy that will help Faction transform the management industry.\\FACTION was founded in 2015 by Robb McDaniels, the Founder and former CEO of INgrooves, in collaboration with a group of initial management partners led by Kevin Zinger and Ivory Daniel from Regime Management, Kino Childrey (Royce 5'9, Slaughterhouse), Paul Stepanek (Sick Puppies, Trevor Hall), Marc Friedenberg (Jamestown Revival), Anna Axster (Ryan Bingham) and Brian Ross (Thievery Corporation, Blackalicious).