Rosie O'Neill

Overview

Rosie O'Neill is an angel investor and co-founder of Sugarfina, a luxury candy boutique she co-founded in 2012. Prior to Sugarfina, she served as the Director of Marketing for Barbie at Mattel, overseeing a $600 million global business unit. She holds an MBA from the UCLA Anderson School of Management and a BA from UCLA. In addition to her role at Sugarfina, O'Neill co-founded Pure Imagination Brands, an early-stage investment fund, in 2019. She has invested in several startups, including Abbot's Butcher, a plant-based meat company, and Thrive Market, an online organic grocery store. Her investments primarily focus on consumer goods, food and beverage, and retail sectors. O'Neill's investment strategy emphasizes supporting innovative brands that align with her expertise in consumer products and her commitment to quality and sustainability. She leverages her extensive experience in marketing and brand development to guide and mentor the companies she invests in, aiming to foster growth and success in the competitive consumer market.

Investment Focus

• Innovative business models
• Strong brand identity
• Sustainable practices
• Scalable operations
• Experienced management teams

Portfolio Companies