Roster Capital
Overview
Roster Capital is a lower-middle-market private equity firm founded by SpotX alumni (Mike Shehan and Steve Swoboda), focusing on acquiring and operating profitable businesses primarily in adtech. The firm prioritizes operational improvement and long-term partnerships, supporting management teams in scaling established businesses with durable customer relationships.
Investment Focus
- Profitable businesses with strong growth potential
- Experienced management teams
- Established customer relationships
- Opportunities for operational improvement
- Businesses in the adtech industry
Portfolio Companies
Reach Roster Capital directly
Verified work email, phone and LinkedIn for the full team — one spreadsheet, one payment, yours to keep.
Unlock full contacts →Frequently asked questions about Roster Capital
What sectors does Roster Capital invest in?
Roster Capital invests in Technology, Consumer Goods, Media, Retail, Software and HealthTech, and is based in Colorado, United States. Roster Capital is listed as a private investment firm in the ConnectSafely investor database.
What stage does Roster Capital invest at?
Roster Capital backs companies at Early Stage, Growth and Late Stage, writing cheques of 1M - 50M.
Which regions does Roster Capital invest in?
Roster Capital invests across United States.
Who are the partners at Roster Capital?
Team members listed for Roster Capital include Mike (CEO) and Steve (CFO).
What companies has Roster Capital invested in?
Roster Capital's portfolio includes VideoAmp, SpotX, TextUs, Flytedesk, Clypd and Vemba.
How do I contact Roster Capital?
Roster Capital's contact details — including LinkedIn — are listed in the ConnectSafely investor database, along with its website and the LinkedIn profiles of its partners.
Last updated · Source: ConnectSafely investor database
