SAZKA Group a.s.

Overview

SAZKA Group a.s. is a Czech-based company specializing in lottery and gaming businesses, with investments across Europe. The company operates lotteries, sports betting, and other gaming activities in the Czech Republic, Greece, Cyprus, Italy, and Austria. Its flagship product is Sportka, a lottery game with a legacy of over 65 years. In 2014, SAZKA began operating Eurojackpot, one of Europe's largest lottery games. The company also offers scratch cards, sports betting, and instant games through its online portal and an extensive retail network of over 8,000 points of sale across the Czech Republic. In January 2026, SAZKA rebranded as Allwyn, adopting the name of its parent group, which grew out of SAZKA and was known as SAZKA Group until 2021. The company is part of the international investment group KKCG, operating in 11 countries on four continents, and is a member of the European Lotteries and the World Lottery Association. SAZKA has a history of partnerships with various companies to enhance its offerings, including a multi-year sportsbook extension with SBTech in 2018 and a contract with Brightstar Lottery PLC in 2025 to deliver innovative instant ticket games in the Czech Republic. The company is also involved in non-lottery activities such as topping up pay-as-you-go mobile phones, sales modules, payments by paying-in slips, invoice and insurance premium payments, and ticketing. SAZKA's terminals serve as hubs for everyday transactions, including bill payments, mobile top-ups, and parcel pickups.

Investment Focus

• Compliance with local gambling regulations
• Responsible gaming practices
• Innovation in gaming products
• Expansion into new markets
• Sustainable business practices
• Technological advancements in gaming platforms
• Enhancement of customer experience
• Diversification of product offerings
• Strategic partnerships and collaborations
• Adherence to European Lotteries and World Lottery Association standards

Portfolio Companies