Self
Overview
Self is a London-based company specializing in the development of AI-driven massage robots aimed at transforming workplace and fitness-related wellness. Their innovative product offers personalized, high-quality massages tailored to individual needs, utilizing advanced sensors and AI technology to monitor body movements and muscle responses in real-time. This approach ensures precise adjustments during each session, enhancing muscle recovery and relaxation. The Self® Massage Robot is available at select Third Space clubs in London, including Canary Wharf and Wimbledon, providing members with 24/7 access to consistent and effective massage therapy. The company has secured backing from strategic London-based venture capital firms and prominent angel investors, focusing on wellness and fitness technology. Looking ahead, Self plans to expand its operations to Canada and the United States in 2026, while also reigniting operations in Scandinavia. Their long-term vision is to make on-demand, tech-powered massage a global workplace standard, blending wellness, automation, and impact.
Investment Focus
- Focus on wellness and fitness technology
- Interest in AI and robotics applications
- Commitment to innovation in health and wellness sectors
- Willingness to support expansion into international markets
- Alignment with Self's mission to revolutionize massage therapy through technology
Portfolio Companies
Reach Self directly
Verified work email, phone and LinkedIn for the full team — one spreadsheet, one payment, yours to keep.
Unlock full contacts →Frequently asked questions about Self
What sectors does Self invest in?
Self invests in Technology, Healthcare, Retail, HealthTech, Artificial Intelligence and Hospitality, and is based in England, United Kingdom. Self is listed as a private investment firm in the ConnectSafely investor database.
What stage does Self invest at?
Self backs companies at Seed, Early Stage and Growth, writing cheques of 1M - 50M.
Which regions does Self invest in?
Self invests across United States, United Kingdom, Canada, Germany, Hong Kong and Japan.
What companies has Self invested in?
Self's portfolio includes Equinox, Third Space, Lotte New York Palace, Kimpton Epic Hotel, Ritz-Carlton and Marriott.
How do I contact Self?
Self's contact details — including LinkedIn — are listed in the ConnectSafely investor database, along with its website and the LinkedIn profiles of the team.
Last updated · Source: ConnectSafely investor database