Sella Direct Ventures

Overview

Sella Direct Ventures is the venture capital arm of Sella Group, focusing on direct investments in early-stage fintech and technology startups across Europe and North America. The firm primarily invests in seed and Series A rounds, with ticket sizes ranging from €250,000 to €500,000, emphasizing a hands-on approach to support portfolio companies. The firm's investment strategy centers on sectors such as the future of payments, embedded and vertical finance, impact investing, compliance and risk oversight, lending and banking, and financial infrastructure. Sella Direct Ventures seeks to partner with entrepreneurs who are creating positive impacts in financial services, leveraging its deep expertise in regulated markets and extensive industry connections. With over two decades of experience in fintech and technology, Sella Direct Ventures aims to foster innovation and support the development of an open, modern, and future-oriented financial ecosystem. The firm operates as a strategic corporate venture investor, offering not only capital but also industry insights, regulatory knowledge, and a collaborative mindset to its portfolio companies.

Investment Focus

• Early-stage fintech and technology startups
• Seed and Series A funding stages
• Ticket sizes between €250,000 and €500,000
• Focus on European and North American markets
• Alignment with Sella Group's strategic interests